Associate Director leading paid social teams for Directive, a B2B marketing agency. Driving LinkedIn and Meta campaigns, client growth, retention, and team development.
About the role
- Demand Generation Marketing Specialist driving multi-channel campaigns for Accordant’s ERP, financial management, and custom software solutions. Optimizing pipeline growth through vertical marketing, ABM, email programs, analytics, and AI tools.
Responsibilities
- Own and execute full-funnel demand generation campaigns that drive awareness, lead generation, opportunity creation, and revenue growth
- Manage campaigns end-to-end, including planning, messaging, audience segmentation, content development, execution, optimization, and reporting
- Develop targeted marketing programs for specific industries, regional markets, and micro-vertical audiences
- Support account-based marketing efforts through personalized campaigns for strategic accounts and high-value prospects
- Create campaign content across email, landing pages, blogs, webinars, social media, video, and digital advertising
- Build and manage nurture/drip email programs throughout the buyer journey
- Leverage AI tools and emerging technologies to improve campaign planning, targeting, content creation, and workflow efficiency
- Monitor campaign performance and analyze engagement, conversion rates, pipeline contribution, opportunity generation, and revenue impact
- Execute A/B testing across messaging, creative, calls-to-action, and campaign tactics
- Partner with SDRs and Account Executives to align campaign strategy, improve lead quality, and support follow-up
- Maintain audience quality and segmentation accuracy while supporting database growth and marketing reach
- Write industry-focused and product-focused content supporting campaign objectives, SEO initiatives, and thought leadership
- Collaborate with subject matter experts, consultants, software developers, and vendor partners
- Stay current on ERP, financial management, AI, and industry trends to identify growth opportunities and campaign innovations
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 2–5 years of experience in B2B marketing, demand generation, email marketing, and/or campaign management
- Experience marketing ERP, financial management, or enterprise SaaS software solutions
- Experience building and executing end-to-end marketing campaigns across the buyer journey
- Experience creating and optimizing email campaigns, including copywriting, design, CTA development, segmentation, nurture/drip programs, A/B testing, and performance analysis
- Strong written communication skills
- Experience working cross-functionally with sales, operations, product, or consulting teams
- Strong analytical skills and ability to make performance-driven recommendations
- Strong project management and organizational skills
- Self-motivated and adaptable in a fast-paced environment
- Experience with marketing automation platforms such as HubSpot, Salesforce Account Engagement, Act-On, Mailchimp, or similar
- Experience using AI tools such as Claude, Gemini, ChatGPT, or related platforms
- Must be authorized to work in the US or Canada; sponsorship is not provided
- Preferred: experience supporting construction, real estate, manufacturing, distribution, healthcare, nonprofit, or professional services industries
- Preferred: experience creating content for webinars, events, thought leadership programs, and digital campaigns
- Preferred: experience with SEO tools and analytics platforms such as Google Analytics, Google Search Console, Semrush, or Ahrefs
- Preferred: working knowledge of Adobe Creative Suite, Canva, or similar design tools
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