EC
Analyste principal(e) gouvernant les incidents TI, les incidents majeurs et l’amélioration continue chez EDC. Soutien aux entreprises canadiennes via des solutions de financement et d’expertise pour les marchés étrangers.
About the role
- Senior Media Analyst analyzing cross-channel campaign performance for a global media and marketing leader. Developing dashboards, measurement frameworks, and optimization recommendations for clients.
Responsibilities
- Analyze media performance across Programmatic, Display, Video, Paid Social, and Paid Search
- Develop measurement frameworks and standardized KPIs to evaluate digital marketing performance
- Translate business and marketing objectives into measurable media strategies and actionable recommendations
- Combine data from internal data warehouses, vendor and partner platforms, campaign briefs, and other sources
- Analyze cross-channel campaign performance across media, social, email, site, and creative
- Identify trends, opportunities, and potential causes of performance changes to inform optimization strategies
- Develop dashboards, reports, and data visualizations using business intelligence tools
- Build operational checks and alerts to identify data quality issues, ingestion failures, and anomalies
- Improve reporting processes, data transparency, and workflow efficiency
- Monitor reporting quality and proactively identify and resolve issues
- Lead client conversations related to performance, insights, and future optimization opportunities
- Collaborate with internal teams and clients to improve marketing measurement and reporting
Requirements
- 5+ years of experience in media analytics, performance marketing, marketing analytics, or a related field
- Bachelor’s degree in Business, Marketing, Mathematics, Computer Science, Information Technology, Economics, Analytics, Data Science, or a related field preferred
- Strong understanding of digital media KPIs, including CPM, CPC, CPV, CPA, CTR, and related performance metrics
- Demonstrated experience applying statistical analysis to datasets, interpreting results, and communicating insights clearly
- Strong SQL skills
- Experience with Power BI, Domo, Looker, Tableau, or similar business intelligence and data visualization tools
- Strong understanding of marketing and media performance, with the ability to connect data trends to business outcomes and optimization opportunities
- Excellent analytical and problem-solving skills with strong attention to detail
- Strong communication and collaboration skills, including experience presenting findings and recommendations to clients or senior stakeholders
- Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines
- Self-directed and accountable, with the ability to work effectively both independently and as part of a team
- Professional certifications in digital media analytics, such as Google Analytics, Adobe, or Meta certifications are assets
- Power BI or other business intelligence certifications are assets
- Experience with Media Mix Modeling (MMM) is an asset
- Advanced degree is an asset
Benefits
- Eligibility for bonus program
- Other benefits (not specified)
- Inclusive recruitment and selection practices
- Interview accommodations available upon request
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