Advisor for investor awareness and education strategies at Alberta Securities Commission. Building brand and communication strategies to enhance investor protection with engaging initiatives.
Responsibilities
Work with the team, including the Manager, Communications and Investor Education, to refine and manage a multi-year awareness building, advertising, communications, engagement and education strategy and tactics that support the Commission’s mandate of investor protection
Develop and implement initiatives that grab attention, build awareness of the ASC, create interest and foster investment literacy
Work collaboratively with colleagues within the ASC to evolve resources and content
Provide senior-level writing and editing services for all channels
Lead the creation and rollout of integrated brand programs across various divisions
Execute the annual 'always on' brand awareness program, including creative development, media planning, and performance measurement using research and data driven insights
Build and maintain high-trust relationships and partnerships with a variety of stakeholders including vendors, community organizations and agencies and other regulators
Lead digital advertising and content execution, including managing and upholding brand standards
Requirements
At least six years of directly related experience
Bachelor’s degree or diploma in advertising/marketing, communications, public relations, education or related field
Deep understanding of communication theory and expertise in integrating corporate messaging across channels
Extensive knowledge of advertising media and how to strategically leverage channels within integrated campaigns
Well-established planning and project management skills with an ability to think strategically
Knowledge and understanding of how to do research and better understand what target audiences need or want
Successful use of traditional and digital advertising
Ability to leverage data analytics
Excellent written and oral communication skills
Proven success in interpreting, synthesizing and translating complex information into simple, compelling language
Benefits
100 per cent employer-paid benefits effective your first day of employment
Comprehensive health and dental plan
Flex days
Employee family assistance program
Transportation allowance
Generous flexible spending account
Fun and community initiatives through ASC Social Club and annual United Way Campaign
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