Senior business strategy advisor guiding Desjardins transformation initiatives and strategic decision - making. Developing policies, recommendations, and complex cross - sector business solutions.
AC
Advisor, Investor Awareness & Education – 1-year term position
Posted 2 months ago
About the role
- Advisor for investor awareness and education strategies at Alberta Securities Commission. Building brand and communication strategies to enhance investor protection with engaging initiatives.
Responsibilities
- Work with the team, including the Manager, Communications and Investor Education, to refine and manage a multi-year awareness building, advertising, communications, engagement and education strategy and tactics that support the Commission’s mandate of investor protection
- Develop and implement initiatives that grab attention, build awareness of the ASC, create interest and foster investment literacy
- Work collaboratively with colleagues within the ASC to evolve resources and content
- Provide senior-level writing and editing services for all channels
- Lead the creation and rollout of integrated brand programs across various divisions
- Execute the annual 'always on' brand awareness program, including creative development, media planning, and performance measurement using research and data driven insights
- Build and maintain high-trust relationships and partnerships with a variety of stakeholders including vendors, community organizations and agencies and other regulators
- Lead digital advertising and content execution, including managing and upholding brand standards
Requirements
- At least six years of directly related experience
- Bachelor’s degree or diploma in advertising/marketing, communications, public relations, education or related field
- Deep understanding of communication theory and expertise in integrating corporate messaging across channels
- Extensive knowledge of advertising media and how to strategically leverage channels within integrated campaigns
- Well-established planning and project management skills with an ability to think strategically
- Knowledge and understanding of how to do research and better understand what target audiences need or want
- Successful use of traditional and digital advertising
- Ability to leverage data analytics
- Excellent written and oral communication skills
- Proven success in interpreting, synthesizing and translating complex information into simple, compelling language
Benefits
- 100 per cent employer-paid benefits effective your first day of employment
- Comprehensive health and dental plan
- Flex days
- Employee family assistance program
- Transportation allowance
- Generous flexible spending account
- Fun and community initiatives through ASC Social Club and annual United Way Campaign
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