Copywriter producing bilingual customer - facing web, email, campaign, and lifecycle content for GS1 Canada, a global standards organization. Translating approved product messaging into clear, accessible copy.
About the role
- Direct response copywriter creating conversion-focused ads, emails, sales pages, scripts, and content for AlgaeCal’s women’s health supplements. Translating clinical research and customer insights into compliant copy that drives action.
Responsibilities
- Write high-performing, conversion-focused copy across ads, emails, sales pages, social, video scripts, blogs, and other channels
- Turn clinical studies, customer insights, product USPs, and briefs into clear, accurate, persuasive copy
- Write hooks, leads, headlines, subject lines, bullets, offers, calls-to-action, and sales arguments
- Research clinical studies and translate ingredients, doses, mechanisms, and results into compelling product stories
- Analyze performance metrics and identify what worked, what did not, and what to test next
- Adapt tone, format, pace, and depth across full-funnel channels while maintaining consistent messaging and brand voice
- Find fresh angles through customer reviews, testimonials, research papers, competitor funnels, product details, and customer objections
- Produce both short- and long-form copy, including ad hooks, descriptions, emails, sales pages, and VSL-style scripts
- Research customer insights from reviews, surveys, testimonials, comments, competitor pages, sales calls, and clinical studies
- Create SEO, AEO, and GEO content that answers questions clearly and remains warm and human
- Ensure health copy is truthful, sourced, compliant, accurate, and trustworthy
- Edit copy for typos, transitions, unsupported claims, phrasing, context, and clarity
- Use AI tools for research, ideation, outlining, variations, and speed while providing strategy, judgment, empathy, and final polish
- Collaborate with marketers, designers, video editors, stakeholders, and other writers; incorporate feedback and revise work
- Manage multiple projects, revisions, research, feedback, and deadlines while communicating blockers early
- Write customer-centered copy that addresses women’s concerns, beliefs, fears, needs, and trust
- Submit a resume, cover letter, and writing sample, including quantifiable achievements and sample results where available
Requirements
- 3–5 years of proven copywriting experience
- Proven portfolio of conversion-focused ads, emails, landing pages, and sales pages
- Strong direct response copywriting skills, including hooks, leads, headlines, subject lines, bullets, offers, calls-to-action, and sales arguments
- Ability to turn product features into customer benefits
- Ability to research clinical studies and communicate scientific information clearly, accurately, and persuasively
- Performance-driven approach using CTR, CVR, CPA, open rate, click rate, rankings, traffic, and revenue metrics
- Full-funnel writing ability across ads, emails, sales pages, video scripts, organic posts, and blogs
- Ability to write both short- and long-form copy, including 6,000-word sales pages and VSL-style scripts
- Portfolio demonstrating copy that drove clicks, purchases, bookings, views, downloads, subscriptions, or other actions
- Strong customer-insight research skills using reviews, surveys, testimonials, comments, competitor pages, sales calls, and clinical studies
- Experience writing SEO, AEO, or GEO content
- Understanding of health-industry compliance, claims, sourcing, and accuracy
- Detail-oriented editing skills
- Comfortable using AI tools for research, ideation, outlining, variation, and speed
- Collaborative and receptive to feedback
- Organization and ability to manage multiple projects, deadlines, revisions, research, and feedback
- Genuine curiosity and empathy toward women’s health customers
- Strong direct response fundamentals, excellent research ability, clean writing, emotional intelligence, and desire to improve
- Ecommerce experience is desirable; supplement or women’s health experience is advantageous
- Humble, hungry, and people-smart qualities required by AlgaeCal
- Submit a resume, cover letter, and relevant writing sample; include sample results if available
Benefits
- A generous healthcare package
- Monthly team events and activities
- Flexible Stat Holidays with the option to bank days for later use
- Weekly team lunches if you work from our Vancouver office
- Incredible dog-friendly Yaletown office one block from SkyTrain
- Remote working is okay with us too
- Above-market pay for the right person
- Prompt response expected for applications
Job title
Job type
Experience level
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Not specified
Degree requirement
No Education Requirement
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