Stratège médias sociaux chez Rethink, agence créative indépendante développant les stratégies sociales de General Motors. Pilotage des plateformes, du contenu, de la promotion payante et des analyses.
About the role
- Global Social Media Manager leading Arcadis’ organic social strategy for sustainable design, engineering and consultancy solutions. Driving global engagement, reputation and demand generation across channels.
Responsibilities
- Define and lead Arcadis’ global social media strategy
- Translate strategic priorities into scalable operational delivery across regions, channels and teams
- Advise and influence senior stakeholders with strategic counsel and recommendations
- Develop global social strategy aligned with brand, marketing, communications, sales and business objectives
- Integrate social media with content, brand, demand generation and omnichannel marketing activity
- Lead social strategy for global marketing programmes, key moments, major events, thought leadership and executive visibility
- Develop social media toolkits, frameworks, governance and enablement materials
- Identify opportunities in social selling, influencer approaches, content amplification and employee advocacy
- Develop channel-specific strategies, operating models, guidelines and best practices
- Lead planning, implementation, optimisation and reporting for global organic social activity
- Oversee global social channels including LinkedIn, Instagram, YouTube and Facebook
- Coordinate content calendars, publishing workflows and marketing programme execution
- Monitor trends, emerging platforms, audience behaviour and digital innovation
- Liaise with external platform partners including LinkedIn and Oktopost
- Manage reputational risk, governance, policies, escalation protocols and crisis response
- Define and monitor KPIs; analyse performance and produce data-driven reporting
- Build relationships with global, regional and business-area stakeholders
- Mentor and develop team members; support recruitment, onboarding and team development
- Partner with the Global Digital Marketing Director and Marketing Operations team
Requirements
- Bachelor’s degree in Marketing, Business, Communications or a related discipline
- 7+ years’ experience in digital marketing, with significant experience in social media strategy and management
- Proven experience developing and leading social media strategy for a complex, global or matrixed organisation
- Strong track record translating strategy into operational delivery across multiple teams, stakeholders and markets
- Experience supporting brand positioning, audience engagement and demand generation through social and integrated digital activity
- Ability to operate with a high degree of autonomy, balancing strategic thinking with practical execution
- Strong experience managing and influencing senior stakeholders in a global business environment
- Experience identifying, managing and mitigating reputational risk across social channels
- Deep understanding of social platforms, audience dynamics, content strategy and analytics
- Experience using social media management tools; Oktopost experience considered an advantage
- Strong experience with Google Analytics and social media reporting tools
- Strong experience leading, coaching and developing talent
- Experience leading offshore teams would be beneficial
Benefits
- Skills-based career development approach
- Meaningful work delivering sustainable solutions
- Equality, diversity, inclusion and belonging commitment
- Supportive workplace aimed at being an employer of choice
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