Senior Analyst governing customer - facing communications for American Express. Managing content audits, compliance alignment, budgets, and strategic marketing projects.
AE
Senior Director, Global Sports & Partnership Marketing
Posted yesterday
About the role
- Senior Director leading Arc'teryx's global sports marketing, athlete partnerships, academies, and community programs. Shaping brand growth across climbing, snow, trail, and worldwide outdoor communities.
Responsibilities
- Define and lead the long-term vision, strategy, and execution of Arc'teryx's Global Sports Marketing program
- Lead the Global Athlete Team, Partnerships, Academies, and Community programs
- Shape brand engagement with athletes, guides, search and rescue, ambassadors, and outdoor communities worldwide across Climb, Snow, and Trail
- Partner with Regional Marketing leaders, mountain and athlete community leaders, the Global Brand Team, and cross-functional stakeholders
- Define strategic direction and operating models for the Community Team and Global Arc'teryx Academies
- Build a world-class Sports Marketing organization
- Set global vision and enterprise strategy for Athlete Marketing, Partnerships, Academies, and Community
- Establish a cohesive global athlete strategy covering identification, recruitment, development, services, and lifecycle management
- Own global sports marketing investment strategy and performance framework
- Establish governance frameworks and shared standards with regional and global teams
- Forge high-impact partnerships with organizations, federations, guides, search and rescue, ambassadors, and marquee events
- Evolve and scale Arc'teryx-owned global events and brand moments
- Embed athletes, partnerships, academies, and community initiatives into innovation pipelines, storytelling, and global campaigns
- Lead content strategy to capture, share, and amplify credible stories
- Partner with Product and Advanced Concept teams to incorporate athlete insight and field feedback into product creation
- Represent the company in global industry forums, key events, and strategic partner engagements
- Cultivate connections with core communities and cultural leaders
- Drive executive-level alignment, strategic planning, high-impact forums, and board-level communications
- Strengthen the athlete, partnership, and community ecosystem through diversity, equity, and inclusion
- Explore digital, immersive, experiential, and community-led engagement platforms
- Advance outdoor sport, sustainability, inclusion, and access through brand initiatives
Requirements
- 12+ years of progressive experience building and scaling athlete team, partnership, and community strategies for a global outdoor sports, apparel, or footwear brand
- Deep connection to the outdoor sports industry and culture
- Strong understanding of athlete performance across climb, snow, and trail
- Experience building and scaling a sports marketing/partnership program at a comparable brand
- Demonstrated, measurable results in brand visibility and equity
- Experience securing and managing media partnerships and event partnerships
- Experience leading content strategy for sports marketing or partnership programs
- Entrepreneurial mindset and track record of developing innovative sports marketing and community teams
- Demonstrated success building, leading, and coaching high-performing teams across complex, matrixed global organizations
- Inspiring communication and ability to align diverse stakeholders through influence, credibility, and trust
- Strong business acumen and negotiation skills
- Ability to build and sustain influential relationships with athletes, partners, and stakeholders
- Skilled at leveraging data and insights to inform decision-making
- Experience managing budgets, business planning, and operating models
- Global perspective, balancing enterprise consistency with local relevance
- Passion for the outdoors and embodiment of the Arc'teryx ethos professionally and personally
Benefits
- Extended health, dental, and vision coverage
- Mental health support
- Fertility benefits
- Gender-affirming care
- 24/7 Employee Assistance Program (EAP)
- RRSP matching
- Eligibility for Arc'teryx Annual Incentive Plan
- Access to Employee Stock Purchase program (ESPP) where applicable
- Paid time off
- Wellness time
- No Wasted Day program (dedicated paid days to get outside & explore)
- Parental leave top-up
- Nesting period for new parents
- Professional development opportunities
- Arc'teryx Academies (outdoor skill-building events)
- Employee Belonging Councils
- Employee discounts
- Pro Deals (exclusive discounted pricing on gear)
- Hybrid work arrangement
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