Digital Customer Success Campaign Manager scaling onboarding, adoption, and retention journeys for 1Password, a cybersecurity SaaS company. Using customer data, experimentation, email campaigns, Gainsight, Salesforce, and AI to improve customer value.
About the role
- Growth Campaign Manager driving integrated demand-generation campaigns for Ataccama’s enterprise data-trust platform. Owning campaign operations, paid media, ABM, pipeline targets, and AI-powered optimization across global regions.
Responsibilities
- Design, execute, and optimize end-to-end integrated demand-generation campaigns across digital and offline channels
- Translate product marketing positioning and content strategy into campaign architecture, target segments, intent signals, CTAs, channel mix, and success metrics
- Own campaign timelines, briefs, assets, approval workflows, kick-offs, and flagship campaign concepts
- Build campaign programs, audience segmentation, QA processes, workflows, nurture journeys, and automation in HubSpot
- Maintain Salesforce handoffs, lead lifecycle mechanics, campaign hygiene, documentation, and troubleshoot execution issues
- Own quarterly sourced and influenced pipeline targets, forecasting from awareness through MQL, SQL, and SQO progression
- Partner with Sales and BDR teams on lead flow, account prioritization, campaign plays, talk tracks, and outreach sequences
- Execute ABM and intent-based marketing using AI workflows, 6sense, and engagement signals
- Plan and optimize paid search, paid social, display, retargeting, content syndication, SEO-aligned campaigns, landing pages, email, webinars, and virtual events
- Manage agency and vendor relationships, third-party media placements, channel budgets, and spend-to-pipeline allocation
- Adapt global campaign assets for North America, APAC, and EMEA audiences
- Align lifecycle workflows, conversion paths, offers, landing pages, CRO, and on-site components
- Track full-funnel performance including CTR, conversion rates, MQLs, and SQLs; produce weekly insights and quarterly reviews
- Own experimentation roadmaps, budget reporting, optimization recommendations, and knowledge sharing
- Use AI tools and automation across HubSpot, Salesforce, 6sense, and Snowflake Intelligence to accelerate testing, personalization, and insights
- Stay current on emerging AI applications in B2B marketing and bring new approaches to the team
Requirements
- 7+ years of hands-on B2B marketing experience in demand generation and integrated campaigns
- Experience owning end-to-end, multi-channel campaigns across multiple channels and regions
- Proven record driving measurable pipeline for global or enterprise accounts
- Ability to operate independently and make decisions without day-to-day oversight
- Strong campaign operations skills, including campaign building, configuration, QA, lead flow, routing, attribution, and data hygiene
- Experience partnering with Sales and BDR teams toward shared revenue goals
- Hands-on knowledge of HubSpot, 6sense, and Salesforce
- Practical experience with intent-based marketing and intent/engagement signals
- Deep hands-on paid media experience across paid search, LinkedIn and other paid social, display, retargeting, and content syndication
- Experience managing budgets, agencies, and vendor performance against pipeline targets
- Data-driven ability to turn campaign performance into actionable optimization decisions
- Excellent project management skills across multiple concurrent campaigns
- Demonstrated AI literacy and active use of AI tools
- Collaborative communication across global, cross-functional teams
- Portfolio of integrated campaigns conceived and run, with a sourced-pipeline track record
- Creative and storytelling ability to shape campaign concepts, offers, and copy
Benefits
- Long-Term Incentive Program
- Paid vacation plus Flexible Time Off (FTO)
- 5 sick days
- Global Family Support Program paid leave
- Health, vision, and dental benefits
- “Bring Your Friend” referral program
- Flexible working hours
- Hybrid work setup
- Annual package for mental health support
- RRSP plan available
- Corporate discounts on travel, fitness, attractions, and shopping
- Online courses and company access to Udemy
- Kitchen stocked with fresh fruit and juice, teas, and coffee
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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