Senior Manager leading marketing decision science for Instacart’s grocery delivery marketplace. Directing paid marketing measurement, budget modeling, and a team of five decision scientists and analysts.
About the role
- Field marketing leader building Autodesk Flow's demand engine for film and television production software. Driving events, partner programs, pipeline, advocacy and revenue across North American markets.
Responsibilities
- Own the field marketing plan for Autodesk Flow
- Translate sales and business priorities into events, partner activity and digital demand programs
- Design and run small, high-touch customer experiences, workshops, roundtables and industry event presence
- Run webinars and digital programs, including partner co-hosted formats
- Drive qualified traffic into trial and self-serve entry points
- Support channel and referral partners as their marketing counterpart at Autodesk
- Create partner toolkits, co-marketing assets, event-in-a-box programs, regional customer stories and campaign kits
- Manage partner co-marketing plans and accountability for sourced pipeline
- Collaborate with the ABM Manager on named-account programs and follow-through
- Capture program intelligence to improve targeting, testing and return on investment
- Balance named-account work with broader open-net demand
- Develop relationships with guilds, associations, practitioner communities and production influencers
- Grow a champion and advocacy program that generates referrals and customer stories
- Manage multiple concurrent programs end to end, including budgets, timelines, vendors, logistics and stakeholders
- Measure and report program impact on engagement, pipeline, opportunity progression and deal size
- Use program results and seller feedback to decide what to scale, change or stop
Requirements
- 8+ years in B2B marketing, with the majority in field marketing, event marketing or demand generation
- Experience marketing to, or working within, the film, television or post-production industry
- Demonstrated ownership of in-person programs from strategy through measurement, including small, high-touch formats of roughly 20–50 attendees
- Experience working directly with B2B sales teams against shared pipeline or revenue targets
- Hands-on proficiency with Salesforce and Marketo, or directly comparable CRM and marketing automation platforms
- Ability to build, track and report on own programs independently
- Willingness to travel approximately 30%
- Willingness to work occasional evenings and weekends around events and productions
- Preferred: Experience building a field marketing or go-to-market program from the ground up
- Preferred: Experience in partner or channel marketing, including co-marketing programs and partner enablement
- Preferred: Experience supporting an account-based marketing motion
- Preferred: Experience with community, advocacy, guild or practitioner-influencer programs
- Preferred: Experience with product-led or trial-led acquisition motions
- Preferred: Experience in B2B software, SaaS or a high-growth technology environment
- Preferred: Familiarity with Folloze, Airtable or comparable marketing and project management platforms
Benefits
- Annual cash bonuses may be included
- Stock grants may be included
- Comprehensive benefits package
- Health and financial benefits
- Time away benefits
- Everyday wellness benefits
- In-person onboarding and/or in-person ID verification may be required
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