Associate Director leading paid social teams for Directive, a B2B marketing agency. Driving LinkedIn and Meta campaigns, client growth, retention, and team development.
About the role
- Director of Demand Generation building Advantage HQ’s B2B revenue engine for its creator-led growth platform. Connecting CRM, content, paid acquisition, and sales to grow consumer-brand revenue.
Responsibilities
- Build and own Advantage HQ’s B2B demand generation system
- Create the demand generation strategy, define priority segments and buyer profiles, select investment-worthy channels and campaigns, and establish targets for meetings, opportunities, pipeline, and revenue
- Segment, reactivate, and nurture the existing CRM database
- Build differentiated journeys for inbound leads, dormant prospects, no-shows, lost opportunities, former clients, and high-value accounts
- Improve landing pages, qualification flows, lead routing, nurture programs, and retargeting
- Analyze campaign, message, audience, offer, and revenue performance
- Oversee founder-led content, case studies, executive emails, research, webinars, sales materials, and account-specific campaigns
- Align marketing with setter and sales teams
- Create feedback loops using meeting quality, opportunity conversion, lost reasons, and customer quality
- Diagnose funnels, write campaign briefs, review messaging, inspect CRM workflows, analyze performance, and manage execution
- Use AI for research, analysis, content production, personalization, and campaign execution
- Build a major commercial function and potentially expand into revenue marketing and B2B growth ownership
Requirements
- Significant experience in B2B demand generation, revenue marketing, or growth marketing
- Experience generating pipeline from U.S. or international enterprise buyers
- Strong understanding of CRM, lifecycle marketing, and marketing automation
- Experience working closely with setters, SDRs, account executives, or closers
- Evidence of measurable pipeline and revenue impact
- Experience in agencies, professional services, SaaS, martech, advertising, or adjacent industries
- Strong written communication and analytical ability
- Experience managing small teams, contractors, or cross-functional execution
- Commercially minded B2B marketing experience for complex, high-value services or software
- Ability to connect CRM, lifecycle marketing, paid acquisition, content, account-based marketing, and sales alignment into one system
- Strategic and hands-on operating style
- Ability to work in a fast-moving environment with incomplete information
- Aggressive use of AI for research, analysis, content production, personalization, and campaign execution
- Ownership mindset and focus on measurable results
Benefits
- Performance bonus
- Equity
- Fully remote work
- Flexible work location
- Distributed-team infrastructure
- Direct access to the Founder and sales leadership
- Freedom to redesign the system and introduce new channels
- Opportunity to use AI throughout the organization
- Opportunity to build a lean team
- Potential to grow into broader ownership of revenue marketing and B2B growth
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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