Event Marketing Lead driving audience acquisition, registration, ticket sales and attendance for The Globe and Mail’s journalism events. Leading multi - channel campaigns, KPI optimization and event marketing teams in Toronto’s hybrid workplace.
About the role
- Events Manager managing the end-to-end delivery of assigned events at Assemble, creating peer-driven experiences and ensuring operational excellence across event cycles.
Responsibilities
- Own the end-to-end delivery of assigned events, serving as the main point of contact and final decision-maker for cross-departmental input and requests
- Travel onsite to lead all aspects of event execution, including setup, registration, conference room operations, 1-2-1 meeting scheduling, drinks receptions, and teardown
- Build and maintain strong relationships with clients, ensuring their needs are understood and met throughout the event lifecycle
- Conduct event kickoffs, health checks and regular check in meetings with all relevant departments during the run-up to each event, and lead the post-event debrief
- Maintain accurate attendee data across databases and event websites, and assist with tracking and managing event budgets
- Oversee the work of the Events team, providing clear direction and support across respective events
- Mentor and train new hires, and support the onboarding of new team members
- Partner with the CPSO on performance management and team member responsibilities
- Review current processes and identify alternative solutions to problems, weighing both cost and benefit
- Stay current on industry trends, market activity, and the competitive landscape to inform event strategy
- Collaborate cross-functionally with other departments to ensure seamless event execution and success
Requirements
- 3-5+ years of experience in event management, ideally within a conference, membership, or sponsorship-driven environment
- Strong operational mindset with experience improving processes, managing multiple events, budgets, and timelines simultaneously
- Proven experience leading and scaling high-performing teams, including remote or distributed teams
- Ability to juggle competing priorities under tight deadlines, while keeping stakeholders and cross-functional partners informed on progress
- Proven experience traveling onsite and leading all aspects of event execution, from setup through teardown
- Experience overseeing or mentoring junior team members, with the ability to provide clear direction and support
- Experience working across membership, events, or sponsorship-driven environments is a strong asset
Benefits
- A competitive compensation package
- A remote work model – providing you the flexibility to work from home
- A Flexible Paid Time Off Policy, 12 paid company holidays, and Summer Hours to help you recharge
- Occasional opportunities to travel and experience our events in person
- Real room to grow your career in a high-growth environment where your contributions matter
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Event marketing lead driving audience acquisition, registrations, ticket sales and attendance for The Globe and Mail’s Canadian journalism events. Managing campaigns, KPIs and direct reports.
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