Event Marketing Lead driving audience acquisition, registration, ticket sales and attendance for The Globe and Mail’s journalism events. Leading multi - channel campaigns, KPI optimization and event marketing teams in Toronto’s hybrid workplace.
About the role
- Senior event manager delivering trade shows, conferences, and ConneXions events for Calix’s broadband technology platform. Managing logistics, vendors, budgets, and post-event ROI.
Responsibilities
- Plan and execute the strategic third-party events program across trade shows and conferences
- Execute assigned events and trade shows end-to-end, including booth selection, catering, vendor coordination, supply procurement, on-site setup, budget tracking, and post-event analysis
- Oversee on-site event logistics, venue selection, audiovisual needs, transportation, and hotel room blocks
- Develop and manage run-of-show plans, event schedules, and timelines
- Manage event registration, ticketing, attendee lists, and RSVPs
- Use Cvent and internal software systems to manage registration, communications, and event logistics
- Place and track event supply orders through warehouse and inventory systems
- Manage multiple concurrent events and coordinate with sales, field marketing, product marketing, vendors, suppliers, and strategic partners
- Support contract negotiation and serve as the primary contact for event-related communications
- Track budgets, purchase orders, invoices, vendor payments, expense reconciliation, and financial documentation
- Drive post-event ROI measurement, attribution, lead tracking, pipeline impact, and engagement metrics
- Analyze attendee feedback and performance data and create post-event recaps and recommendations
- Ensure timely follow-up and lead handoff to sales
Requirements
- 8–12+ years of relevant experience executing trade shows, conferences, and events, focused on hands-on logistics and delivery
- Ability and willingness to travel approximately 30%–40%, including evenings and weekends
- Strong project management skills and exceptional attention to detail
- Ability to manage aggressive timelines across multiple priorities
- Ability to perform professionally in high-pressure, fast-paced, deadline-driven environments
- Strong ownership and accountability
- Advanced proficiency in Microsoft Office, Teams, and SharePoint
- Advanced knowledge of Cvent preferred
- Experience with additional event management platforms is a plus
- CMP or similar industry certification is a plus
- Bachelor’s degree preferred
Benefits
- Comprehensive health and wellbeing programs
- Bonus eligibility as part of the total compensation package
- Fully remote work arrangement
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Event marketing lead driving audience acquisition, registrations, ticket sales and attendance for The Globe and Mail’s Canadian journalism events. Managing campaigns, KPIs and direct reports.
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