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About the role
- Associate Manager executing POP advertising and promotional programs for Canadian Tire Petroleum’s retail network. Managing signage, vendors, budgets, and the Petro-Canada rebrand across approximately 274 locations.
Responsibilities
- Lead end-to-end execution of marketing services programs across Canadian Tire Petroleum, including Gas+ and Petro-Canada branded locations
- Manage development, production, deployment, and execution of point-of-purchase materials, promotional signage, planograms, and advertising programs across approximately 274 retail locations
- Partner with internal stakeholders, Regional Business Managers, retailers, finance teams, creative agencies, and external vendors
- Own the monthly planogram process and provide retailers direction on signage installation, removal, and maintenance
- Manage signage inventory and vendor relationships, coordinating production and distribution
- Support the Petro-Canada rebrand, loyalty programs, fuel, convenience, and car wash marketing programs
- Oversee highway signage, receipt roll inventory and distribution, and environmental programs
- Manage advertising and marketing budgets, including forecasting, accruals, reconciliations, reporting, and financial analysis for approximately $5M in annual spend
- Ensure marketing materials and programs meet brand standards, regulatory requirements, and operational guidelines
- Travel locally within the GTA for site visits, retailer engagement, and vendor meetings
Requirements
- 3 to 5+ years of experience in marketing, advertising, retail marketing, or a related field
- University degree or college diploma in Marketing, Business, or a related discipline
- Customer-centric mindset and ability to manage multiple priorities
- Proven project management experience and ability to meet competing deadlines
- Experience managing POP, signage, promotional materials, or in-store marketing execution programs
- Strong vendor management and stakeholder engagement skills
- Demonstrated financial acumen, including budget management, forecasting, expense tracking, and reporting
- Exceptional attention to detail and commitment to operational excellence
- Strong organizational, prioritization, and problem-solving capabilities
- Excellent written, verbal, and interpersonal communication skills
- Proficiency with Microsoft Office, including Excel, Word, and PowerPoint
- Experience supporting multi-location retail, fuel, convenience, or franchise-based operations
- Experience managing large-scale branding, rebranding, or retail transformation initiatives
- Familiarity with loyalty program marketing and promotional campaign execution
- Experience with marketing automation tools or AI-enabled platforms such as Microsoft Copilot
- Valid driver's licence and ability to travel locally as needed
- Experience working with creative, print production, or signage vendors
- Previous experience supporting budget ownership in a large corporate environment
Benefits
- Competitive salaries and wages
- Store discounts
- Supported learning through the Triangle Learning Academy
- Canadian Tire Profit Sharing
- Retirement and savings programs for eligible employees
- Enhanced flex benefits program
- Mental health benefits of $5,000 per year for benefits-eligible employees and their families
- Total well-being, mental health tools, and resources for all employees
- Accommodations available throughout the application and interview process
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