Stratège médias sociaux chez Rethink, agence créative indépendante développant les stratégies sociales de General Motors. Pilotage des plateformes, du contenu, de la promotion payante et des analyses.
RA
Adviser, Digital Strategy and Social Media – Eurovision Song Contest, French Services
Posted 5 days ago
About the role
- Digital strategy adviser leading Radio-Canada’s French Eurovision campaign across marketing, social media and voting platforms. Driving Canadian audience engagement, participation and live viewership.
Responsibilities
- Gather requirements, define and lead Radio-Canada’s French-language digital strategy for the Eurovision Song Contest
- Coordinate rollout of marketing and content plans across digital and social media platforms
- Maximize live viewership among French-speaking Canadians
- Maximize audience engagement and participation during the national voting phase and main competition
- Serve as primary liaison between Radio-Canada, CBC and the European Broadcasting Union
- Liaise with CRM and strategy teams to align messaging
- Design audience journeys from awareness to engagement, votes and live viewership
- Define website and public voting platform content and engagement strategy
- Help draft the RFP for the digital voting solution
- Coordinate selection, implementation, testing and launch of the voting platform
- Coordinate editorial, marketing, product, technology, data, security and legal teams
- Manage tracking, conversion requirements and data synchronization across audience platforms
- Engage audiences through newsletters, push notifications and targeted communications
- Develop French-language social media strategy, editorial guidelines, content formats, schedules and engagement tactics
- Coordinate content production across TV, audio and digital teams
- Develop collaboration strategies for content creators and influencers
- Build and maintain the master schedule for digital activities
- Coordinate announcements, approvals, deliverables and stakeholder communications
- Identify dependencies, mitigate risks, track decisions and lead coordination meetings
- Supervise a Digital Editor
- Ensure projects meet schedules, budgets, quality standards and approval workflows
- Track viewership, traffic, engagement, subscriber growth, content performance and partnership metrics
Requirements
- Minimum seven (7) years’ experience in digital project management, social media strategy or digital marketing
- University degree in marketing, communications, business administration or a related field
- Proven track record of planning and delivering high-profile integrated campaigns
- Deep understanding of web platforms, social media ecosystems, relationship marketing, data analytics and user journeys
- Ability to manage cross-functional editorial, marketing, technical and creative teams simultaneously
- Experience implementing digital platforms or evaluating technical RFPs
- Exceptional planning, prioritization and schedule management skills
- Ability to make prompt, sound decisions in a fast-paced, multi-stakeholder environment
- Strong analytical skills focused on performance tracking and continuous optimization
- Excellent communication skills in French, with the ability to collaborate effectively in English
- Candidates may be subject to skills and knowledge testing
- Successful candidates must complete a mandatory criminal record check; other background checks may apply
Benefits
- Hybrid work arrangement with a mix of in-office and remote work
- Equal opportunity and inclusive workplace
- Accommodation support during the recruitment process
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Global Social Media Manager leading Arcadis’ organic social strategy for sustainable design, engineering and consultancy solutions. Driving global engagement, reputation and demand generation across channels.
Social Media Video Editor producing scroll - stopping short - form content for a fast - growing personal injury law firm. Editing videos, thumbnails, influencer footage, and AI - assisted creative for social platforms.
Organic Social Media Manager shaping Winona’s menopause telemedicine brand presence. Planning, publishing, and optimizing organic content across Instagram, TikTok, Facebook, and persona accounts.
French Canadian Community Manager and Moderator engaging audiences and reviewing content for Social Element, a global social media agency. Part - time remote work across Saturday, Sunday and Monday.
Social Media Specialist growing Clio’s legal AI brand across social platforms. Creating high - frequency content, short - form video, and executive storytelling for Clio audiences.
Part - time Social Media & Community Coordinator growing CiraSync’s organic LinkedIn and Reddit presence. Creating content, engaging technical communities, editing videos, and reporting channel performance.
Social media specialist creating, publishing and optimizing culturally relevant content for 7 - Eleven Canada. Managing campaigns, communities, creators and influencer partnerships across social platforms.
Social Media Manager leading TD Insurance’s social strategy, content, community management, and analytics. Turning customer conversations into insights that improve insurance experiences and business outcomes.
Reddit Social Media Manager building Jerry’s authority across automotive and finance communities. Creating trusted content and insights for Jerry’s AI - powered car - ownership platform.