Content Marketing Specialist

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About the role

  • Content Marketing Specialist driving AI-native content, SEO, landing pages and creative for Cloudcure’s digital healthcare platform. Owning growth experiments and compliant patient-focused communications.

Responsibilities

  • Produce realistic, on-brand imagery and video for landing pages, ads and social using current generative tools
  • Build and maintain a consistent visual system
  • Develop ad creative for paid campaigns across Google and Meta
  • Produce complete landing pages, including copy, structure, visual direction and conversion flow
  • Use AI page-generation tools to build and iterate, refining by hand where needed
  • Apply CRO principles, test and iterate landing pages
  • Own organic strategy, including keyword research, on-page SEO, content structure and technical recommendations
  • Optimize content for Google AI Overviews, ChatGPT, Perplexity and Gemini
  • Structure content for featured snippets, FAQs, entity search and semantic search
  • Monitor and report using Search Console, GA4 and Ahrefs or SEMrush
  • Write blog and site content that ranks, reads well and converts
  • Translate clinical and product concepts into clear patient-friendly language
  • Work with the clinical team to validate claims and maintain medical accuracy and compliance
  • Identify content gaps and opportunities
  • Maintain consistency of voice and quality across published content
  • Follow healthcare marketing and regulated advertising requirements

Requirements

  • 3+ years in content marketing, SEO or growth marketing, with work you can point to
  • Demonstrated fluency with AI tools for copy, imagery and page generation
  • Strong on-page SEO and search intent fundamentals
  • Excellent written English and sharp self-editing
  • Comfortable in a CMS such as WordPress, and unbothered by touching HTML or CSS when needed
  • Able to work cross-functionally with product, engineering and clinical teams

Job type

Full Time

Experience level

Mid levelSenior

Salary

CA$55,000 - CA$60,000 per year

Degree requirement

No Education Requirement

Tech skills

WordPress

Location requirements

RemoteCanada

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