Content Marketing Specialist driving AI-native content, SEO, landing pages and creative for Cloudcure’s digital healthcare platform. Owning growth experiments and compliant patient-focused communications.
Responsibilities
Produce realistic, on-brand imagery and video for landing pages, ads and social using current generative tools
Build and maintain a consistent visual system
Develop ad creative for paid campaigns across Google and Meta
Produce complete landing pages, including copy, structure, visual direction and conversion flow
Use AI page-generation tools to build and iterate, refining by hand where needed
Apply CRO principles, test and iterate landing pages
Own organic strategy, including keyword research, on-page SEO, content structure and technical recommendations
Optimize content for Google AI Overviews, ChatGPT, Perplexity and Gemini
Structure content for featured snippets, FAQs, entity search and semantic search
Monitor and report using Search Console, GA4 and Ahrefs or SEMrush
Write blog and site content that ranks, reads well and converts
Translate clinical and product concepts into clear patient-friendly language
Work with the clinical team to validate claims and maintain medical accuracy and compliance
Identify content gaps and opportunities
Maintain consistency of voice and quality across published content
Follow healthcare marketing and regulated advertising requirements
Requirements
3+ years in content marketing, SEO or growth marketing, with work you can point to
Demonstrated fluency with AI tools for copy, imagery and page generation
Strong on-page SEO and search intent fundamentals
Excellent written English and sharp self-editing
Comfortable in a CMS such as WordPress, and unbothered by touching HTML or CSS when needed
Able to work cross-functionally with product, engineering and clinical teams
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