Director leading product strategy, marketing, and go-to-market execution across two SaaS product lines. Building teams, owning roadmaps, and aligning launches with company growth goals.
Responsibilities
Set product and marketing strategy across both product lines aligned to company growth goals
Own product vision and roadmap using customer input, market analysis, competitive intelligence, and data, in partnership with Engineering
Lead go-to-market planning and execution for new product launches and major feature releases
Oversee product marketing, including positioning, messaging, and enablement materials for Sales and customer-facing teams
Build, lead, and develop Product Management and Marketing teams, including hiring, coaching, and performance management
Own annual and quarterly planning for both functions, including budget and resourcing decisions
Define and track product and marketing KPIs, including adoption, retention, pipeline contribution, CAC, and campaign performance
Partner with Sales, Customer Success, and Engineering leadership to support broader business objectives
Present roadmap, launch plans, and performance results to executive leadership
Requirements
8+ years of experience in product management and/or marketing leadership in a SaaS or software organization
At least 3–5 years managing both product management and marketing functions or working in a closely integrated capacity
Proven knowledge of the Digital Marketing industry through direct industry experience or demonstrated end-user knowledge
Proven experience owning strategy and execution for multiple product lines simultaneously
Track record of building and leading high-performing, cross-functional teams
Strong grasp of product marketing fundamentals, including positioning, messaging, and launch planning
Experience operating in a company of similar size/stage, with limited resources, high ownership, and strategic and hands-on work
Excellent communication skills and experience presenting to executive leadership
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