Social Media Lead building Spellbook’s social presence from scratch. Turning AI contract - technology launches and thought leadership into measurable audience growth.
About the role
- Social media specialist creating video, campaigns, and event content for CWB Group, a welding and joining industry organization. Managing social channels, analytics, and digital storytelling.
Responsibilities
- Own and manage CWB Group's organic social media presence across LinkedIn, Instagram, Facebook, and YouTube
- Maintain a consistent publishing cadence and brand voice across social channels
- Build and maintain monthly content calendars aligned with campaigns, launches, events, thought leadership programs, and business priorities
- Monitor brand and industry mentions, engage with the community, and flag reputational or compliance concerns
- Track platform changes, algorithm updates, and emerging formats and recommend tests
- Support paid social advertising campaigns, including audience targeting, creative assets, and A/B testing
- Concept, script, shoot, and edit short-form and long-form video content
- Create video assets for product and service promotions, client success stories, industry commentary, and campaigns
- Maintain branded motion graphic templates, lower-thirds, and animated elements
- Coordinate third-party production contractors as required
- Monitor comments, mentions, and messages; direct users to relevant webpages or coordinate responses with Client Success
- Provide photography and videography coverage at events, sponsorships, trade shows, and community events
- Plan event content strategies and capture plans
- Publish live and near-live social content during events
- Edit and publish post-event highlight videos, photo galleries, and recap content
- Track, analyze, and report monthly social media performance metrics
- Recommend improvements to the Marketing Manager and Senior Manager of Marketing Strategy & Brand
Requirements
- Post-Secondary education or equivalent
- 3–5 years of progressive social media marketing experience
- At least one year of experience in a B2B or professional services environment
- Video editing skills for social media distribution using tools like Adobe Premier, CapCut, Instagram Edits, Munch or others
- Basic graphic design and content creation skills, including Canva and/or Adobe Creative Suite products
- Experience with social media scheduling and analytics tools including Sprout Social or Hootsuite
- Working knowledge of LinkedIn Campaign Manager and/or Meta Business Suite for support and monitoring of paid placements
- Approximately 5% travel required within Canada
- Social Media program and/or courses considered an asset
- Bilingual in English and French considered an asset
Benefits
- Comprehensive medical benefits for you and your dependents
- Flexible work schedule
- RRSP and pension program
- Structured career development
- Education and training opportunities
- Remote, work-from-home arrangement
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