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Senior Analyst, Bilingual (FR/ENG), Media Effectiveness – Media Analytics & Media Investments
Posted last week
About the role
- Senior bilingual media effectiveness analyst measuring digital advertising performance for Dentsu, a global media and communications agency. Building dashboards, reporting infrastructure, and statistical tests to improve client media investments.
Responsibilities
- Lead campaign measurement and performance reporting across Google Ads, DV360, SA360, Meta, Pinterest, TikTok, GA4, Adobe, and other media platforms
- Develop reporting infrastructure with clients and internal stakeholders
- Deliver clear, data-driven narratives, insights, and recommendations to internal and client teams
- Consult on media impact and incrementality tests, including test design, data collection, statistical interpretation, and results analysis
- Support relational statistical modeling, including regression analysis and Bayesian methods, to evaluate causality and isolate media impact
- Translate competitive activity and market trends into actionable performance recommendations
- Design and maintain client dashboards using Looker Studio, Tableau, Power BI, or similar platforms
- Create and maintain API connectors to media platforms with data engineering teams
- Extract, transform, and harmonize advertising data into reporting-ready datasets in Azure or BigQuery
- Monitor data quality, resolve discrepancies, and automate reporting processes
- Collaborate with agency and client teams on media effectiveness initiatives
- Participate in regular client meetings and share updates, opportunities, and recommendations
- Create and maintain process documentation and reporting standards
Requirements
- Bilingualism in English and French is required
- Bachelor's degree in Statistics, Economics, Data Science, or a related quantitative discipline
- 3–5+ years of professional experience in analytics, data management, business intelligence, or data engineering focused on advertising/marketing data
- Intermediate SQL proficiency, including queries for data extraction, transformation, validation, and harmonization across multiple data sources
- Experience with visualization platforms such as Looker Studio, Tableau, Power BI, or similar, and dashboard design
- Deep knowledge of digital media metrics and measurement, including impressions, CTR, conversion tracking, attribution modeling, incrementality, and audience data
- Strong communication skills for translating complex work into clear narratives for executive and client stakeholders
- Experience with cloud data warehouses such as BigQuery, Azure, or Snowflake is a plus
- Statistical modeling fundamentals, including regression analysis, correlation, and hypothesis testing, are a plus
- Experience with multi-platform campaign measurement is a plus
- Python or R for statistical modeling is valuable
- Marketing Mix Modeling experience is valuable but not required
- Experience with experimental design and testing frameworks is a plus
Benefits
- Medical benefits
- Dental benefits
- RRSP
- Paid time off
- Other benefits available to all permanent employees
- Training provided for some nice-to-have skills
- Accessibility accommodations throughout the recruitment process
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