Senior IT Problem Management Advisor improving service management and stability across Desjardins’s Property and Casualty Insurance IT Division. Leading cross - functional improvement, governance, reporting and ITIL practices.
About the role
- Discoverability Advisor advancing Desjardins’ SEO and generative AI visibility. Auditing search presence, developing recommendations and guiding cross-channel discoverability initiatives.
Responsibilities
- Contribute to the development and evolution of the digital discoverability practice, including Generative Engine Optimization (GEO)
- Conduct discoverability audits and formulate recommendations aligned with business objectives
- Analyze search behaviors, user journeys, AI-powered answer engines and the digital landscape
- Contribute to the development, prioritization and implementation of discoverability action plans with partner teams
- Act as a subject matter expert for internal stakeholders and raise awareness of discoverability challenges and opportunities
- Contribute to integrated cross-channel performance reporting
- Monitor search engines, digital platforms, large language models, algorithms and user behaviors
- Contribute to measurement approaches, KPIs and analytical methodologies for discoverability and visibility
- Participate in experimentation with new approaches, methodologies, tools and practices and share learnings
Requirements
- Bachelor’s degree in Marketing, Communications or a related field
- A minimum of four years of relevant experience
- Other combinations of qualifications and relevant experience may be considered
- Experience in marketing, discoverability, organic search (SEO) or content strategy, with a strong focus on consumer needs
- Experience analyzing performance, developing recommendations and building action plans in a digital performance environment
- Experience influencing stakeholders and mobilizing partners in a context of ambiguity and rapid change
- Advanced French and English proficiency due to the nature of the role, work tools, and interactions with English-speaking partners, members and clients
- Knowledge of large language models (LLMs), conversational agents and their impact on search behaviour
- Strong ability to simplify complex topics and present recommendations to management audiences
- Knowledge of discoverability, SEO and GEO measurement and analytics tools
- Solid understanding of SEO fundamentals and discoverability challenges in both traditional search and AI-powered environments
- Business insight
- Interpersonal Savvy
Benefits
- Competitive salary and annual bonus
- 4 weeks of flexible vacation starting in the first year
- Defined benefit pension plan that provides predictable, stable income throughout retirement
- Group insurance including telemedicine
- Reimbursement of health and wellness expenses and telework equipment
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