Marketing Orchestration Advisor

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About the role

  • Marketing Orchestration Advisor leading integrated digital campaigns for Desjardins’ agent network. Optimizing SEM, SEO, display, vendor programs, and client acquisition initiatives.

Responsibilities

  • Lead the execution and continuous optimization of the DAN Co-op Marketing Program and other assigned marketing initiatives
  • Develop and manage integrated marketing plans supporting business, agent, and client acquisition objectives
  • Coordinate campaign execution across paid media, digital, and supporting marketing channels
  • Manage campaign timelines, deliverables, budgets, and governance processes
  • Provide subject matter expertise and guidance on SEM, SEO, AEO, websites, landing pages, display advertising, and digital client acquisition strategies
  • Identify opportunities to improve program effectiveness, scalability, and client engagement
  • Provide strategic recommendations based on campaign performance and market trends
  • Manage external media agency and vendor relationships
  • Develop campaign briefs, objectives, and performance expectations for agency partners
  • Oversee campaign implementation, optimization, and performance reviews
  • Monitor vendor performance, deliverables, and quality standards
  • Support vendor evaluation, contract discussions, RFPs, and exploratory assessments
  • Partner with internal creative studios and marketing teams to develop campaign assets and client-facing materials
  • Prepare creative briefs and coordinate approvals in line with brand, compliance, and campaign requirements
  • Collaborate with product experts, field marketing teams, and stakeholders
  • Facilitate communication among business, creative, agency, and vendor teams
  • Analyze campaign performance and identify actionable insights and optimization opportunities
  • Monitor KPIs, budget utilization, and marketing outcomes
  • Prepare reports, presentations, and recommendations for leadership and business stakeholders
  • Use data-driven insights to improve campaign planning, targeting, website performance, and execution strategies

Requirements

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • A minimum of five years of relevant experience in marketing, campaign management, digital marketing, or related disciplines
  • Other combinations of qualifications and relevant experience may be considered
  • Advanced experience managing agency and vendor relationships
  • Advanced experience developing creative briefs and collaborating with creative production teams
  • Experience managing integrated marketing campaigns, including SEM, display advertising, SEO initiatives, and vendor-supported programs
  • Experience with project management, stakeholder management, and organizational skills
  • Experience translating digital marketing insights into actionable campaign strategies and business recommendations
  • Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
  • Advanced knowledge of digital marketing principles and channels, including SEM, SEO, AEO, websites, landing pages, digital analytics, and client acquisition best practices
  • Action oriented, Business insight, Customer Focus, Differences, Interpersonal Savvy, Nimble learning

Benefits

  • Competitive salary and annual bonus
  • 4 weeks of flexible vacation starting in the first year
  • Defined benefit pension plan that provides predictable, stable income throughout retirement
  • Group insurance including telemedicine
  • Reimbursement of health and wellness expenses and telework equipment

Job title

Job type

Full Time

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

HybridTorontoCanada

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