Marketing Orchestration Advisor leading integrated digital campaigns for Desjardins’ agent network. Optimizing SEM, SEO, display, vendor programs, and client acquisition initiatives.
Responsibilities
Lead the execution and continuous optimization of the DAN Co-op Marketing Program and other assigned marketing initiatives
Develop and manage integrated marketing plans supporting business, agent, and client acquisition objectives
Coordinate campaign execution across paid media, digital, and supporting marketing channels
Manage campaign timelines, deliverables, budgets, and governance processes
Provide subject matter expertise and guidance on SEM, SEO, AEO, websites, landing pages, display advertising, and digital client acquisition strategies
Identify opportunities to improve program effectiveness, scalability, and client engagement
Provide strategic recommendations based on campaign performance and market trends
Manage external media agency and vendor relationships
Develop campaign briefs, objectives, and performance expectations for agency partners
Oversee campaign implementation, optimization, and performance reviews
Monitor vendor performance, deliverables, and quality standards
Support vendor evaluation, contract discussions, RFPs, and exploratory assessments
Partner with internal creative studios and marketing teams to develop campaign assets and client-facing materials
Prepare creative briefs and coordinate approvals in line with brand, compliance, and campaign requirements
Collaborate with product experts, field marketing teams, and stakeholders
Facilitate communication among business, creative, agency, and vendor teams
Analyze campaign performance and identify actionable insights and optimization opportunities
Monitor KPIs, budget utilization, and marketing outcomes
Prepare reports, presentations, and recommendations for leadership and business stakeholders
Use data-driven insights to improve campaign planning, targeting, website performance, and execution strategies
Requirements
Bachelor's degree in Marketing, Communications, Business, or a related field
A minimum of five years of relevant experience in marketing, campaign management, digital marketing, or related disciplines
Other combinations of qualifications and relevant experience may be considered
Advanced experience managing agency and vendor relationships
Advanced experience developing creative briefs and collaborating with creative production teams
Experience managing integrated marketing campaigns, including SEM, display advertising, SEO initiatives, and vendor-supported programs
Experience with project management, stakeholder management, and organizational skills
Experience translating digital marketing insights into actionable campaign strategies and business recommendations
Advanced proficiency of English due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members and/or clients
Advanced knowledge of digital marketing principles and channels, including SEM, SEO, AEO, websites, landing pages, digital analytics, and client acquisition best practices
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