SVP of Global Marketing at Diversified, driving global marketing strategy and brand consistency. Leading integrated marketing strategies and overseeing demand generation efforts in a high-level role.
Responsibilities
Serve as a strategic and operational leader for global marketing
Drive enterprise-wide marketing strategy and brand consistency
Develop integrated marketing strategies for growth and market expansion
Lead demand generation and account-based marketing efforts
Oversee digital channels and content marketing execution
Requirements
15+ years of progressive marketing leadership experience
Strong expertise in brand management, digital strategy, demand generation, and communications
Proven track record in building and scaling global marketing functions
Experience positioning emerging or AI-enabled solutions and shaping category narratives
Demonstrated ability to translate strategy into actionable marketing plans
Senior Marketing Advisor leading national email, SMS, direct - mail, and call campaigns for Intact Financial Corporation’s insurance brands. Optimizing acquisition, loyalty, and retention initiatives.
Graphic Designer creating brand - consistent SaaS marketing assets across digital channels. Supporting campaigns, visual storytelling, and performance - driven design for Toronto’s marketing team.
Associate Manager executing POP advertising and promotional programs for Canadian Tire Petroleum’s retail network. Managing signage, vendors, budgets, and the Petro - Canada rebrand across approximately 274 locations.
Senior Marketing Automation Strategist building CRM integrations and lifecycle campaigns for POD Marketing, a full - service marketing, consulting, and HR agency. Driving technical QA, analytics, and scalable client marketing systems from Calgary.
Trade marketing intern supporting Harlequin's commercial book publishing campaigns. Creating social content, coordinating editions, and engaging booksellers, librarians, and influencers.
Marketing Coordinator creating social, digital, Dealer and corporate content for Tayco, a Canadian manufacturer. Producing graphics, photography, video, campaigns and communications while maintaining brand consistency.
Senior Marketing Manager driving demand generation for Nestmed’s AI healthcare documentation platform. Creating campaigns, content, and sales collateral for US enterprise home health and hospice agencies.
Senior Marketing Manager driving demand generation for Nestmed’s AI healthcare documentation platform. Creating campaigns, content, and sales collateral targeting US enterprise home health and hospice agencies.
Marketing Strategist executing campaigns, content, and sales enablement for Marble’s protected - data authorization platform. Managing marketing across SettLiT and Medchart in US and Canadian regulated markets.