Senior Manager leading marketing decision science for Instacart’s grocery delivery marketplace. Directing paid marketing measurement, budget modeling, and a team of five decision scientists and analysts.
About the role
- Senior Lifecycle Marketing Manager scaling lifecycle campaigns for Docker's developer tooling and AI platform. Driving activation, retention, and renewal through automation, usage signals, and credible technical messaging.
Responsibilities
- Own and build lifecycle campaigns across Docker's Container and AI Platform products for end users and admins
- Create email and in-product messaging programs, including for Sandboxes and AI Governance
- Design and run large-scale programmatic sends to a user base in the tens of millions
- Build and operate automated first-touch flows for PQLs and inbound leads
- Stand up automated renewal outreach with renewals stakeholders
- Partner with data and growth engineering to obtain and validate usage signals
- Manage suppression lists and contact governance rules
- Execute pre-send QA and live proofs, monitor launches, and troubleshoot broken data syncs
- Translate technical product usage and adoption signals into useful developer- and admin-focused messaging
- Turn priorities into a sequenced build queue and roadmap
- Coordinate design and agency partners
- Own program naming, tracking, and reporting
- Report directly to the VP of PLG and collaborate with the lifecycle marketing lead
- In the first 30 days, audit existing programs and tooling and calibrate the roadmap
- In the first 90 days, ship an owned campaign, contribute to renewal automation, and establish reporting
- Within one year, own a mature lifecycle program set, prove measurable impact, and help scale the function
Requirements
- Background specifically in lifecycle marketing, ideally within a PLG or self-serve motion
- Track record of owning campaigns end to end: strategy, build, QA, and send
- Experience shipping programs that moved activation, retention, or renewal conversion metrics
- Hands-on experience building in Marketo or an equivalent marketing automation platform
- Experience with audience builds, program/campaign setup, suppressions, contact governance, pre-send QA, live proofs, and launch monitoring
- Ability to validate record-level data and targeting logic with data teams
- Ability to translate technical products or raw usage signals into credible messaging for developers or admins
- Familiarity with developer ecosystems, cloud infrastructure, or complex multi-product software platforms
- Senior-level judgment and independent ownership as an individual contributor
- Ability to collaborate with marketing, sales, data, design, agency, BDR, and renewals partners
- SQL writing is a plus, not a requirement
- Docker does not offer visa sponsorship for this role
Benefits
- Remote-first work from home
- Flexible schedule
- Generous PTO
- Quarterly Whaleness Days
- End-of-year Whaleness break
- Home office support
- Technology stipend equivalent to US$100 net per month
- Annual learning and development stipend for conferences, courses, certifications, and continued learning
- 16 weeks of paid parental leave after six months of employment
- Equity for all full-time employees
- Medical benefits
- Retirement benefits
- Paid holidays
- Docker swag
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