Staff Product Manager owning strategy, roadmap, pricing, and adoption for Sprout Social’s Listening product. Driving social intelligence growth through cross - functional product and go - to - market leadership.
About the role
- Senior Product Manager launching Alia’s zero-to-one ads, media buying, and data product for Shopify merchants. Defining strategy, validating demand, and driving adoption and revenue.
Responsibilities
- Define the vision, strategy, and roadmap for a new product line from initial concept through launch and scale
- Lead customer discovery with merchants across segments to validate the problem, solution, and willingness to pay
- Define the first version, set launch criteria, and make scope tradeoffs to get the product into merchants' hands quickly
- Establish and own success metrics including adoption, activation, retention, and revenue, and report them to leadership
- Partner with Marketing and Revenue on positioning, pricing, packaging, and go-to-market
- Work with Customer Success, Support, and Onboarding to design merchant adoption and support processes
- Use customer-facing team feedback to drive product iteration
- Write product requirements and work with Engineering and Design from discovery through launch
- Determine how the new product line connects to Alia's existing products and Dotdigital's platform
- Help define product management processes at Alia, including planning, prioritization, and requirements processes
- Report directly to the Chief Customer Officer
Requirements
- 6+ years of product management experience in B2B eCommerce SaaS
- Experience specifically in ads, media buying, and data/personalization verticals
- Experience as an early PM at a startup or launching a new product inside an established company
- Experience taking a new product from zero to one, including discovery, first version definition, launch, and early growth
- Track record of shipping products that generated measurable adoption and revenue
- Hands-on experience in pricing, packaging, or go-to-market
- Strong analytical skills, including pulling data, defining metrics, and building a case with numbers
- Ability to make sound decisions with incomplete information and change course quickly based on data
- Ability to work across functions and earn trust with Engineering, Design, and customer-facing teams
- Comfort operating without established process and building only as much process as needed
- Clear, direct written and verbal communication
Benefits
- Dental
- Medical
- Vision
- 401K
- Startup speed and culture with stability and resources from acquisition
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No Education Requirement
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