Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Integrated Marketing Manager leading full-funnel Casino campaigns across Canada for DraftKings. Developing culturally relevant strategies with CRM, digital, PR, creative, and revenue teams.
Responsibilities
- Serve as the primary marketing lead for Casino in Canada, aligning priorities and execution across teams
- Develop integrated marketing strategies and briefs for Casino tied to key growth and performance metrics
- Translate product and brand positioning into insight-driven, locally relevant campaigns
- Lead full-funnel, cross-channel campaigns with Acquisition and Paid Media, CRM, Social, and Public Relations teams
- Activate campaigns around key tentpole and cultural moments, ensuring timely execution and media investment aligned with local market behavior
- Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences
- Use data and performance insights to inform decisions, test new ideas, and continuously improve results
Requirements
- At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization
- Strong understanding of the Canadian market, including sports, culture, and consumer
- Proven experience developing and executing integrated, multi-channel campaigns
- Knowledge of content, media, and partnerships beyond traditional performance marketing
- Ability to operate independently in a fast-paced environment while managing multiple priorities
- Strong analytical skills with experience using data to inform marketing decisions
- Excellent cross-functional collaboration and communication skills, with strong storytelling ability
- May be required to obtain a gaming license issued by the appropriate state agency as a condition of employment
Benefits
- Accommodations available on request for applicants taking part in the selection process
- Gaming license process guidance if relevant to the role
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
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