Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Marketing Programs Manager owning webinars, content syndication, and multi-channel demand generation. Driving qualified pipeline for Euna Solutions’ cloud software serving public-sector organizations.
Responsibilities
- Build and own the top-of-funnel demand program strategy in partnership with Sales, BDR, and Product Marketing
- Hit qualified lead targets across Procurement, Grants, Budget, Payments, and Full-Suite product lines
- Evaluate, select, and manage webinar hosts, content syndication platforms, and event partners
- Design and implement lead follow-up and nurture strategies, including timing, sequencing, and bottleneck identification
- Own end-to-end execution of multi-channel programs across Content, Product Marketing, and regional program managers
- Manage marketing database health and segmentation
- Leverage Pardot automation and 6Sense intent data to maximize lead capture, targeting precision, and pipeline progression
- Report on qualified pipeline contribution and communicate ROI to Sales and executive stakeholders
Requirements
- 3-5 years of B2B marketing experience
- Demonstrated track record in demand generation and multi-channel lead generation programs
- Experience managing vendor and partner relationships end-to-end, including contract negotiation, SLA management, and performance accountability
- Experience with Pardot or a comparable marketing automation platform
- Comfort using Salesforce
- Strong data fluency and metrics-driven program decision-making
- Degree or diploma in Marketing, Business, Communications, or a related field, or equivalent hands-on experience
- Independent ability to move from idea to execution and communicate clearly with internal stakeholders
- Nice to have: experience marketing to public sector or government audiences
- Nice to have: familiarity with webinar platforms, content syndication networks, or event management tools
- Nice to have: experience with intent data platforms such as 6Sense
- Nice to have: understanding of lead scoring models, nurture strategy design, and sales development workflows
- Commitment to using AI responsibly and openness to emerging technologies
Benefits
- Hybrid work arrangement
- Eunafier Days: twice a year, an extra day attached to a long weekend
- Up to eight hours of paid philanthropy time per year
- Professional development budget, mentorship, and opportunities for advancement
- Engagement Committee community involvement through time, donations, and shared expertise
- Accessible interview process and accommodations upon request
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