Field GTM Manager creating ecommerce events and communities for Richpanel’s AI - native helpdesk. Generating qualified demos, pipeline and closed ARR through targeted field programs.
About the role
- Events director leading EverPro’s SaaS event portfolio, including 130+ tradeshows, conferences, SKO, and Presidents Club. Driving pipeline, customer engagement, ROI, and team performance.
Responsibilities
- Lead the events function end to end across the EverPro portfolio
- Own events strategy, annual calendar, budget, measurement framework, and ROI
- Manage 130+ tradeshows, regional shows, and field events annually
- Set standards for booth strategy, staffing, lead capture, execution, and follow-up
- Build playbooks and manage vendor relationships
- Plan and execute multiple user conferences, including venues, agendas, speakers, sponsorships, and production
- Lead a large industry event and coordinate sponsorship and executive presence
- Own Sales Kickoff and Presidents Club planning, logistics, budgets, and experiences
- Lead, coach, and scale an in-house team of eight events managers and planners
- Manage venues, production partners, booth builders, travel providers, agencies, and vendors
- Own event budget efficiency and report cost per lead, cost per opportunity, pipeline, revenue influence, and customer outcomes
- Partner with sales, product marketing, brand, customer marketing, and finance
- Ensure consistent event experiences across brands and represent events in company-wide planning
- Travel significantly to events across North America and to the Denver headquarters
Requirements
- 10+ years in event marketing / event management, with 3–5+ years leading and developing teams
- Proven track record managing a high-volume tradeshow calendar (100+ events/year) across multiple brands, verticals, or regions
- Direct experience owning flagship programs — user conferences, large industry events, internal sales kickoffs, or incentive/president's club trips — end to end
- Strong budget and vendor management skills
- Track record of building and leading high-performing in-house teams and managing agencies and vendor partners to results
- Excellent executive communication
- Must be eligible to work without sponsorship
- Preferred: Experience in SMB-focused SaaS, subscription, or multi-brand portfolio businesses
- Preferred: Familiarity with home, field, or professional services verticals
- Preferred: Experience with event management, registration, and reporting platforms, and connecting event data to CRM and pipeline reporting
Benefits
- Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
- Continued investment in your professional development through Udemy
- Robust health and wellness benefits, including an annual wellness stipend
- 401k with up to a 4% match and immediate vesting
- Flexible and generous (FTO) time-off
- Employee Stock Purchase Program
- Student Loan Repayment Program
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