Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Field Marketing Manager building ABM and customer programmes for Float, a Canadian business finance platform. Driving qualified pipeline, closed-won revenue, and customer engagement.
Responsibilities
- Build Float’s field marketing function, measured on pipeline and revenue rather than events delivered
- Own account-based programmes for top target accounts
- Partner with BDR and AE teams to create qualified pipeline, accelerate open deals, and open doors into new accounts
- Own customer engagement, including the twice-yearly Float Forward customer conference
- Set strategy and remain accountable for sourced and influenced pipeline, deal velocity, and Float’s reputation in the Canadian finance community
- Own field and ABM programmes end to end, including qualification criteria, sales handoffs, tracking, and closed-won outcomes
- Build repeatable customer marketing and acquisition programmes with clear goals, cadence, and ownership
- Establish an always-on customer engagement cadence through webinars, thought leadership, and customer spotlights
- Develop strategies to earn introductions to prospects and build relationships in the Canadian finance community
- Manage Float Forward strategy, budget, logistics, and post-event pipeline follow-through
- Maintain a live roadmap for sales, CSMs, and leadership; run regular stakeholder meetings and syncs
- Evaluate programmes against the marketing operating expense budget and CAC
- Manage vendors and contractors and communicate schedule or activation changes
Requirements
- 5+ years in field marketing, ABM, or a related revenue-facing marketing role at a high-growth B2B company
- Demonstrated track record of converting event- or ABM-generated pipeline into closed-won revenue, with metrics to prove it
- Experience building repeatable, durable programmes with a clear cadence and owner
- Comfort owning a budget and connecting it to CAC
- Strong operational discipline, including maintaining roadmaps and running stakeholder meetings
- Ability to build relationships, earn warm introductions, and establish standing in a professional community
- Practical, day-to-day use of AI tools for research, content, and campaign execution
- Legally eligible to work in Canada
- Currently residing in Canada
Benefits
- Competitive compensation
- Equity options
- Benefits
- Hybrid work model with in-office days for connection and collaboration
- Catered team lunches every Tuesday, Wednesday and Thursday
- Dog-friendly office
- High-autonomy, high-growth role
- High-trust, high-performance culture
- Workplace accommodations during the hiring process or after joining
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