Marketing Investments Process Leader

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About the role

  • GE HealthCare marketing process leader implementing Zero-Based Budgeting across global healthcare markets. Governing investment planning, funding, reporting, and adoption.

Responsibilities

  • Own the global Marketing Zero-Based Budgeting standard-work model across in-scope Global Markets zones
  • Lead phased implementation, including process design, stakeholder alignment, rollout planning, training, change management, and adoption tracking
  • Define and maintain the Marketing ZBB operating model, including investment intake, prioritization, funding allocation, approvals, decision rights, timelines, inputs, reviews, escalations, and reporting
  • Partner with Zone Marketing, Finance, Strategy, and Marketing Operations leaders to align ZBB with planning cycles, business priorities, governance, and operating rhythms
  • Build and improve ZBB tools, templates, trackers, dashboards, and reporting mechanisms
  • Facilitate investment reviews, exception management, action tracking, leadership updates, issue resolution, and post-cycle retrospectives
  • Monitor standard-work adherence, submission quality, tool usage, data completeness, timeline compliance, and reporting readiness
  • Develop KPIs and executive-ready reporting covering investment requests, approved funding, committed spend, actuals, forecasts, variances, risks, and reallocation opportunities
  • Identify process gaps, duplication, data quality issues, and adoption barriers; simplify, automate, and strengthen workflows with operational excellence teams
  • Drive adoption through communications, training materials, playbooks, user guides, FAQs, feedback loops, and continuous improvement routines
  • Act as the central process owner and connector across zones and functions to clarify ownership, resolve issues, remove barriers, and balance global consistency with zone-specific needs

Requirements

  • Bachelor's degree in Marketing, Finance, Business Administration, Operations, or related field
  • 5+ years of experience in Marketing Operations, Commercial Operations, Finance, Budget Management, Strategic Planning, Business Operations, or a related operational leadership role
  • Experience implementing standard work, governance processes, operating rhythms, or planning frameworks across a complex matrixed organization
  • Strong understanding of marketing budget management, investment planning, prioritization, forecasting, spend tracking, variance management, and performance reporting
  • Proven ability to lead cross-functional initiatives from design through implementation, adoption, sustainment, and continuous improvement
  • Strong project management, analytical, and problem-solving skills
  • Ability to manage multiple priorities across global stakeholders and competing timelines
  • Ability to influence without authority and communicate clearly with senior leaders, finance partners, zone marketers, and cross-functional teams
  • Experience creating or managing dashboards, trackers, templates, process documentation, reporting tools, and leadership updates
  • Direct experience with Zero-Based Budgeting, marketing investment governance, annual operating planning, marketing budget management, or portfolio prioritization preferred
  • Finance degree or finance-facing budgeting, forecasting, accruals, purchase orders, invoice tracking, or spend governance experience preferred
  • Experience using Smartsheet, Workfront, Power BI, Tableau, or similar tools preferred
  • Familiarity with Lean methodology, process mapping, Kaizen/workout facilitation, or continuous improvement tools preferred
  • Healthcare industry or commercial marketing experience preferred
  • Ability to work flexible hours to support global stakeholders preferred
  • GE HealthCare will only employ those who are legally authorized to work in the United States for this opening
  • GE HealthCare will not sponsor individuals for employment visas, now or in the future

Benefits

  • Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Paid time off
  • 401(k) plan with employee and company contribution opportunities
  • Life insurance
  • Disability insurance
  • Accident insurance
  • Tuition reimbursement
  • Professional development
  • Challenging careers
  • Competitive compensation

Job type

Full Time

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Tableau

Location requirements

RemoteCanada

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