GE HealthCare marketing process leader implementing Zero-Based Budgeting across global healthcare markets. Governing investment planning, funding, reporting, and adoption.
Responsibilities
Own the global Marketing Zero-Based Budgeting standard-work model across in-scope Global Markets zones
Lead phased implementation, including process design, stakeholder alignment, rollout planning, training, change management, and adoption tracking
Define and maintain the Marketing ZBB operating model, including investment intake, prioritization, funding allocation, approvals, decision rights, timelines, inputs, reviews, escalations, and reporting
Partner with Zone Marketing, Finance, Strategy, and Marketing Operations leaders to align ZBB with planning cycles, business priorities, governance, and operating rhythms
Build and improve ZBB tools, templates, trackers, dashboards, and reporting mechanisms
Monitor standard-work adherence, submission quality, tool usage, data completeness, timeline compliance, and reporting readiness
Develop KPIs and executive-ready reporting covering investment requests, approved funding, committed spend, actuals, forecasts, variances, risks, and reallocation opportunities
Identify process gaps, duplication, data quality issues, and adoption barriers; simplify, automate, and strengthen workflows with operational excellence teams
Drive adoption through communications, training materials, playbooks, user guides, FAQs, feedback loops, and continuous improvement routines
Act as the central process owner and connector across zones and functions to clarify ownership, resolve issues, remove barriers, and balance global consistency with zone-specific needs
Requirements
Bachelor's degree in Marketing, Finance, Business Administration, Operations, or related field
5+ years of experience in Marketing Operations, Commercial Operations, Finance, Budget Management, Strategic Planning, Business Operations, or a related operational leadership role
Experience implementing standard work, governance processes, operating rhythms, or planning frameworks across a complex matrixed organization
Strong understanding of marketing budget management, investment planning, prioritization, forecasting, spend tracking, variance management, and performance reporting
Proven ability to lead cross-functional initiatives from design through implementation, adoption, sustainment, and continuous improvement
Strong project management, analytical, and problem-solving skills
Ability to manage multiple priorities across global stakeholders and competing timelines
Ability to influence without authority and communicate clearly with senior leaders, finance partners, zone marketers, and cross-functional teams
Experience creating or managing dashboards, trackers, templates, process documentation, reporting tools, and leadership updates
Direct experience with Zero-Based Budgeting, marketing investment governance, annual operating planning, marketing budget management, or portfolio prioritization preferred
Finance degree or finance-facing budgeting, forecasting, accruals, purchase orders, invoice tracking, or spend governance experience preferred
Experience using Smartsheet, Workfront, Power BI, Tableau, or similar tools preferred
Familiarity with Lean methodology, process mapping, Kaizen/workout facilitation, or continuous improvement tools preferred
Healthcare industry or commercial marketing experience preferred
Ability to work flexible hours to support global stakeholders preferred
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening
GE HealthCare will not sponsor individuals for employment visas, now or in the future
Benefits
Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
Medical insurance
Dental insurance
Vision insurance
Paid time off
401(k) plan with employee and company contribution opportunities
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