Marketing Operations Lead optimizing HubSpot, AI workflows, and analytics for a marketing team. Driving campaign efficiency, reporting accuracy, and cross - functional Marketing - Sales operations.
About the role
- Gestionnaire des opérations marketing chez Genetec, entreprise de technologies de sécurité, optimisant processus, flux de travail et plateformes collaboratives. Pilotage du reporting, de la formation et de l'amélioration continue.
Responsibilities
- Serve as an operational cornerstone within the Marketing organization
- Design, implement, and optimize marketing processes and workflows
- Collaborate with stakeholders to identify operational challenges and implement scalable solutions
- Develop process frameworks, templates, and best practices
- Develop and maintain reporting on process effectiveness, platform adoption, workflow efficiency, and operational performance
- Analyze trends and make recommendations to improve productivity, collaboration, and marketing operations
- Administer and govern marketing collaboration platforms, including Wrike, Confluence Wiki, and Microsoft SharePoint
- Configure and maintain workflows, templates, dashboards, and operational structures
- Identify efficiency improvements through platform enhancements, automation, and adoption initiatives
- Contribute to onboarding, training, and enablement programs
- Drive user adoption, create educational resources, and share best practices
- Assess platform proficiency and develop a network of subject-matter experts
Requirements
- Bachelor's degree in Business Administration, Marketing, Project Management, Operations Management, or a related field
- 5+ years of experience in Marketing Operations, Digital Marketing, Business Operations, Project Management, Process Improvement, or a related discipline
- Hands-on experience overseeing, configuring, and maintaining work management platforms such as Asana, JIRA, Wrike, or equivalent tools
- Proven experience designing, documenting, and improving business processes and workflows
- Strong understanding of project management and collaboration platforms
- Project management experience is an asset
- Experience supporting cross-functional stakeholders and implementing process improvement initiatives
- Excellent organizational, communication, and documentation skills
- Strong analytical and problem-solving abilities, with the ability to influence stakeholders
- Ability to translate business needs into practical operational solutions
- Fluent in French and English, both verbally and in writing
Benefits
- Attractive compensation package
- Training tuition reimbursement program
- Flexible working schedule
- Subsidized meals at Bistro Les Cordons Bleus
- Free, unlimited coffee and fruit
- Private, free parking
- Onsite fitness facility with personal trainer
- Health and wellness workshops
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