Brand copywriter simplifying complex technology and policy ideas for Mozilla Foundation campaigns. Creating clear, compelling copy across web, email, social, video, and paid channels.
About the role
- Copywriter producing bilingual customer-facing web, email, campaign, and lifecycle content for GS1 Canada, a global standards organization. Translating approved product messaging into clear, accessible copy.
Responsibilities
- Write and edit customer-facing copy for web pages, emails, lifecycle communications, landing pages, campaign assets, customer announcements, paid and organic social, and product content
- Translate approved positioning, messaging frameworks and value propositions into clear, accurate, customer-focused channel-ready copy
- Adapt messages across channels, formats and audiences while maintaining consistency of meaning and voice
- Make complex product, data and standards subject matter understandable to business audiences
- Partner with Product Marketing, Demand Generation, Lifecycle Marketing, and Content & Digital Experience on web, email, campaign, lifecycle, and product content
- Apply brand voice, editorial standards, plain language principles, digital accessibility guidelines, SEO, and GEO best practices
- Provide editorial review, proofreading, and quality control across customer-facing marketing content
- Use content and search performance data to improve clarity, discoverability, and conversion
- Maintain consistency of product names, terminology, and customer-facing language
- Coordinate French translation, timelines, and quality review so both languages are released together
- Manage concurrent content requests from approved briefs and production schedules
- Use AI tools for drafting, editing, and content adaptation while maintaining accuracy, voice, and governance
- Contribute to content planning, prioritization, and continuous improvement
Requirements
- 3 to 5 years of copywriting or content writing experience in a marketing, agency, or in-house environment
- Portfolio demonstrating customer-facing writing across web, email, and campaign channels
- Experience writing to an established brand voice and approved messaging frameworks
- Experience writing for business or professional audiences, ideally in B2B, technology, data, standards, or regulated environments
- Working knowledge of SEO and GEO principles, content management systems, email marketing platforms, and digital accessibility standards
- Experience using content and search performance data is an asset
- Fully bilingual in English and French, with ability to review and approve translated content and coordinate French translation
- Exceptional writing, editing, and proofreading skills
- Strong attention to detail and consistency
- Ability to incorporate feedback from multiple stakeholders
- Strong organizational skills and ability to manage concurrent deadlines
- Sound judgment regarding accuracy, tone, and publication appropriateness
- Curiosity about customers, products, and measurable content outcomes
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