Vice-président médias de performance chez Glassroom, agence média indépendante transformant les stratégies publicitaires en résultats d’affaires. Diriger la croissance, l’innovation numérique et les équipes média.
Responsibilities
Generate and drive internal and external growth opportunities in partnership with the CIO and the executive committee
Contribute to business development for the digital media team and participate in major client presentations
Evolve Glassroom's mission, objectives, and culture
Provide industry leadership to strengthen Glassroom's brand awareness
Build and sustain relationships with leading clients as a strategic advisor
Ensure client satisfaction and retention
Continuously optimize practices and improve collaboration
Structure, manage, and deliver strategic and tactical initiatives
Provide strategic leadership for major digital media activities
Define the vision to modernize media planning, traffic management, and reporting
Identify new tools, formats, channels, and methodologies to maximize client value
Own and drive the product roadmap for digital media products
Contribute to the development and integration of cutting-edge products and services
Design and present major strategic service offerings and mandates
Ensure alignment and quality standards for digital activations
Requirements
University or college degree, preferably with a specialization in advertising, marketing, or communications
Minimum 10 years of experience in media
At least 5 years in a similar leadership role in an agency
Strong performance-driven orientation
Deep knowledge of digital optimization best practices
Strong expertise in programmatic display and video
Strong expertise in paid social media
Strong expertise in search engine marketing (paid search/SEM)
Advanced Excel skills, including dashboards/pivot tables, VLOOKUP, and calculated fields
Fluent in French and English
Ability to communicate in English due to daily interactions and project management with Toronto teams
Ability to mobilize, inspire, and develop teams
Ability to anticipate trends, turn complexity into opportunity, and drive innovation
Comfortable working within a shared-services model and a multi-agency ecosystem
Excellent interpersonal and communication skills
Ability to simplify complex strategies to persuade clients, teams, and senior leadership
Benefits
Hybrid work: 3 days in the office and 2 days remote
3 weeks of annual vacation
Agency closed during the holiday season
All statutory holidays doubled
5 personal (wellness) days
1 volunteer day
Group insurance plan (life, prescriptions, dental, paramedical, travel, etc.) with 3 coverage options
$250 per year reimbursed for physical activities or the purchase of home fitness equipment
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