BCAA VP leading M&A, strategic ventures, and innovation for British Columbia’s trusted insurance and mobility - services organization. Building its corporate development platform and driving enterprise - wide growth investments.
About the role
- Vice-président médias de performance chez Glassroom, agence média indépendante transformant les stratégies publicitaires en résultats d’affaires. Diriger la croissance, l’innovation numérique et les équipes média.
Responsibilities
- Generate and drive internal and external growth opportunities in partnership with the CIO and the executive committee
- Contribute to business development for the digital media team and participate in major client presentations
- Evolve Glassroom's mission, objectives, and culture
- Provide industry leadership to strengthen Glassroom's brand awareness
- Build and sustain relationships with leading clients as a strategic advisor
- Ensure client satisfaction and retention
- Continuously optimize practices and improve collaboration
- Structure, manage, and deliver strategic and tactical initiatives
- Provide strategic leadership for major digital media activities
- Define the vision to modernize media planning, traffic management, and reporting
- Identify new tools, formats, channels, and methodologies to maximize client value
- Own and drive the product roadmap for digital media products
- Contribute to the development and integration of cutting-edge products and services
- Design and present major strategic service offerings and mandates
- Ensure alignment and quality standards for digital activations
Requirements
- University or college degree, preferably with a specialization in advertising, marketing, or communications
- Minimum 10 years of experience in media
- At least 5 years in a similar leadership role in an agency
- Strong performance-driven orientation
- Deep knowledge of digital optimization best practices
- Strong expertise in programmatic display and video
- Strong expertise in paid social media
- Strong expertise in search engine marketing (paid search/SEM)
- Advanced Excel skills, including dashboards/pivot tables, VLOOKUP, and calculated fields
- Fluent in French and English
- Ability to communicate in English due to daily interactions and project management with Toronto teams
- Ability to mobilize, inspire, and develop teams
- Ability to anticipate trends, turn complexity into opportunity, and drive innovation
- Comfortable working within a shared-services model and a multi-agency ecosystem
- Excellent interpersonal and communication skills
- Ability to simplify complex strategies to persuade clients, teams, and senior leadership
Benefits
- Hybrid work: 3 days in the office and 2 days remote
- 3 weeks of annual vacation
- Agency closed during the holiday season
- All statutory holidays doubled
- 5 personal (wellness) days
- 1 volunteer day
- Group insurance plan (life, prescriptions, dental, paramedical, travel, etc.) with 3 coverage options
- $250 per year reimbursed for physical activities or the purchase of home fitness equipment
- Discounts on Bixi and Opus subscriptions
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