Director leading promotion and communications for iA Financial Group’s insurance, savings, and retirement sectors. Developing go-to-market strategies, campaigns, budgets, and high-performing teams across Canada.
Responsibilities
Participate in developing and executing the business strategy for the Individual Insurance, Savings, and Retirement sector
Lead go-to-market, promotion, and communication strategies for individual insurance, savings, and retirement products
Guide delivery of differentiated campaigns tailored to target audiences, market competition, and partner needs
Monitor market trends and competitive positioning
Define marketing and communication budgets and manage budget tracking
Act as strategic advisor and business partner to senior leadership and cross-functional teams
Lead, coach, and engage approximately 20 employees to deliver initiatives and achieve business objectives
Requirements
Strong strategic thinking and political acumen
Ability to manage complex projects, prioritize effectively, and lead multiple initiatives simultaneously
Exceptional leadership, autonomy, and organizational skills
Ability to advise senior leadership teams and influence key stakeholders
Over 15 years of experience in marketing and corporate communications
At least 5 years of experience leading teams
Bachelor’s or master’s degree in Marketing or a related field
Advanced level of French
Intermediate level of English
Ability to communicate, advise, and coordinate with partners, internal clients, and teams located across Canada
Benefits
Learning and development opportunities
Artificial intelligence tools available to everyone
Hybrid work environment with flexibility and access to innovative workspaces
Flexible group insurance coverage and telemedicine services
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