Senior Advisor developing go-to-market strategies and campaigns for iA Financial Group’s insurance and savings solutions. Creating sales enablement tools and optimizing marketing performance across Canada.
Responsibilities
Lead high-impact go-to-market strategies from concept through execution
Design multi-channel marketing campaigns that engage audiences and deliver measurable results
Develop marketing content, sales tools, and value propositions
Collaborate with product experts, sales teams, and communications partners
Influence marketing direction through creativity, strategic thinking, and market insight
Measure campaign performance and continuously optimize results
Manage multiple projects simultaneously while meeting tight deadlines
Collaborate with sales teams across Canada
Participate in meetings conducted in English and/or French
Prepare written documents and marketing materials in English and French
Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, or an equivalent discipline
Minimum of six to eight years of relevant experience in a similar role
Excellent French communication skills, both spoken and written
Advanced English and French language proficiency required
Strong proficiency with Microsoft Office tools and Copilot
Interest in financial services and business-related challenges
Ability to manage multiple priorities in a dynamic environment
Knowledge of financial products considered a significant asset
Experience working with distribution networks considered an asset
Strong expertise in marketing, communications, and commercialization
Exceptional writing skills and ability to simplify complex concepts
Strong strategic thinking, analytical capabilities, problem-solving skills, and sound judgment
Autonomy, influence-based leadership, and strong interpersonal skills
Benefits
Artificial intelligence tools available to everyone
Hybrid work environment with flexibility and access to inspiring and innovative workspaces
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