Director of Sales acquiring and expanding mid - market customers for Fulfillment IQ’s supply - chain technology and consulting services. Owning the full sales cycle across consulting, transformation, and implementation.
About the role
- HCP Sales Director leading LifeLabs’ national healthcare practitioner sales strategy. Growing client acquisition, revenue, retention, and distributed sales teams across Canada.
Responsibilities
- Lead the national sales strategy for small and medium practitioner markets
- Drive healthcare practitioner acquisition, account growth, and retention
- Develop new business and expand revenue within existing practitioner accounts through consultative, solution-based selling
- Translate enterprise revenue priorities into regional and segment-specific sales plans
- Own pipeline health, forecasting accuracy, and revenue targets
- Contribute to pricing strategy, revenue modeling, and commercial forecasting
- Monitor portfolio growth, net new practitioner accounts, and client retention KPIs
- Represent LifeLabs externally within the healthcare practitioner community
- Build and maintain long-term practitioner client and stakeholder relationships
- Partner with Marketing and Communications on regional activation, engagement initiatives, and campaigns
- Lead new client contract negotiations and support renewals
- Provide market intelligence and client feedback to senior leadership, Product, and Insights teams
- Lead, coach, and develop sales and account management teams across Canada
- Establish performance expectations, accountability measures, and success metrics
- Foster a high-performance, client-centric culture
- Support coaching, training, role modeling, and territory planning
- Help shape sales incentive strategies
- Collaborate with Product, Operations, Marketing, and Customer Success on practitioner onboarding, adoption, and value realization
- Partner with the Vice President on pricing, packaging, go-to-market strategy, and product positioning initiatives
Requirements
- 10+ years of progressive experience in sales, account management, or revenue leadership
- Healthcare, diagnostics, or pharmaceutical industry experience ideally
- Demonstrated success building and leading practitioner-focused sales and relationship-driven growth strategies
- Experience managing geographically distributed teams across multiple regions
- Strong knowledge of Canadian healthcare markets
- Exposure to both Western and Eastern Canada considered an asset
- Strong financial acumen, including pricing strategy, forecasting, and data-driven decision-making
- Ability to operate effectively at strategic and executional levels
- Exceptional relationship-building, negotiation, and influencing skills
- Strategic mindset focused on execution and measurable results
- Practitioner- and client-centric approach
- Strong people leadership and coaching capabilities
- Comfort operating in evolving, high-growth environments
- Degree in Business Administration, Commerce, Management, or a related discipline
Benefits
- Inclusive and supportive work environment
- Diverse perspectives valued
- Leadership empowered
- Opportunity to make a meaningful impact on healthcare delivery nationwide
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