Social media manager shaping brand strategy and content for Lightspeed’s global commerce platform. Leading social teams, campaigns, reporting, and regional alignment across markets.
Responsibilities
Maintain and evolve Lightspeed’s global social media strategy in alignment with business and marketing objectives
Guide channel strategies and content pillars across global social channels, focusing on Retail and Hospitality
Manage and support a team of a Social Media Specialist, Community Management Specialist, and Social Media Intern
Manage the social media production agency relationship and collaborate with Design and Motion teams on social-first content and case studies
Provide strategic direction, feedback, and approvals for content production
Partner with Brand, PR, Product Marketing, Integrated Marketing, Events, and other teams on campaigns and initiatives
Partner with North America, EMEA, and APAC teams to ensure cohesive global brand presence and regional alignment
Manage Lightspeed Quebec’s social presence and local channel strategy
Guide monthly organic social media reporting and use performance and audience data to optimise strategy
Support planning, briefing, management, and measurement of brand and social media campaigns
Oversee content calendar planning, briefing, approvals, asset delivery, and publishing
Guide and approve the Life at Lightspeed employee advocacy and culture storytelling program
Report to the Senior Director, Communications
Requirements
6+ years of experience in social media management, ideally within an established brand
Experience managing a creative, content or social media team, including supporting team development and setting priorities
Experience developing and managing social media strategies across different platforms and audiences
Experience working with creative partners and agencies to develop and deliver social-first content and campaigns
Ability to use social media performance data to identify insights and inform content and strategy
Familiarity with social media management, listening, and analytics tools
Fluency in spoken and written English and French
Located in Montreal
Fluency in English as a working language is required
Experience in technology or SaaS, particularly e-commerce or point-of-sale solutions, is an asset
Experience across global and regional social media programs is an asset
Experience with advanced social media advertising strategies and budget management is an asset
Experience implementing AI tools into workflows is an asset
Benefits
13-month fixed-term contract
Inclusive and barrier-free workplace
Accommodations available on request for candidates taking part in all aspects of the selection process
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