Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Lifecycle Marketing Manager optimizing retention for Lime, a global shared micromobility company. Owning Braze campaigns, personalization, experimentation, and data-driven rider journeys.
Responsibilities
- Own the lifecycle ecosystem and serve as the single source of truth and ultimate driver for lifecycle campaigns
- Architect cross-channel lifecycle strategy based on macro business goals
- Build complex workflows inside Braze
- Own final data science analytics
- Design, execute, and measure Multi-Armed Bandit experiments to optimize content, send-times, and offer allocations
- Partner with Data Science on behavioral clustering and advanced segmentation models, including RFM, predictive churn, and lifetime value modeling
- Design, build, test, and iterate on user onboarding, activation, churn prevention, and dormancy recovery flows
- Treat CRM as a product by managing custom attributes, event nesting, data infrastructure, and user journey edge cases
- Manage technical project workflows, JIRA ticket structures, asset pipelines, and localization coordination
- Coordinate cross-functional dependencies across Product, Data Science, and Creative teams
Requirements
- Candidates must reside in Canada
- 4+ years of dedicated lifecycle or growth marketing experience in a fast-paced B2C environment
- Strong conceptual and practical comfort with data science methodologies
- Understanding of exploration vs. exploitation in Multi-Armed Bandits
- Understanding of clustering algorithms, such as k-means
- Ability to measure statistical significance across rolling algorithmic tests
- Deep, hands-on technical proficiency with enterprise CRM engines
- Braze experience strongly preferred, including Liquid personalization, Canvas, API triggers, and Connected Content
- Strong marketing analytics background
- High proficiency with Tableau or Looker
- Strong spreadsheet modeling skills
- Experience navigating and managing JIRA-style ticketing frameworks
- Bachelor's degree in Marketing, Operations Research, Business, Economics, or related field is preferred
- SQL and Python skills are nice to have
- English language proficiency is required on the application form
Benefits
- Discretionary annual performance bonus opportunities
- Equity, subject to applicable plan terms and eligibility requirements
- Equal Opportunity Employer
- Reasonable accommodation during the application or hiring process
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