Field Marketing Specialist executing events for MaintainX, a mobile work - execution platform for industrial teams. Driving pipeline through trade shows, conferences, webinars, and event marketing.
About the role
- Marketing Science Manager guiding data-driven growth, lifecycle campaigns, attribution, and experimentation. Lime’s shared micromobility platform serves nearly 30 countries with clean transportation alternatives.
Responsibilities
- Proactively analyze user behavior and trends to uncover growth opportunities
- Recommend data-driven and data-inspired marketing campaigns and ensure rigorous measurement
- Translate technical data science findings into clear, actionable business solutions for leadership
- Design, test, iterate, and measure user lifecycle flows, including onboarding, retention, dormancy, and win-back campaigns
- Identify, define, and architect data streams for scalable CRM and AI-enabled marketing science
- Own attribution and measurement for acquisition and performance marketing
- Optimize CAC/LTV dynamics using data
- Develop and deploy marketing models, including response models, user clustering, persona segmentation, and churn prediction
- Use model outputs to design sophisticated experiments
- Help define team KPIs and holistic marketing campaign measurement
- Use marketing technology platforms including Appsflyer, Braze, and internal CRM systems daily
- Present analytical and data science findings to business stakeholders
Requirements
- 5+ years of experience in a Marketing Science/Marketing Analytics role
- Masters degree or higher in a quantitative discipline (Mathematics, Statistics, Data Science, Econometrics, etc.)
- Highly proficient in SQL and Python
- Strong conceptual grasp of machine learning
- Fully capable of hands-on model building
- Highly proficient experience with Python and SQL
- Exceptional presentation and communication skills
- Deep experience utilizing model outputs to drive continuous A/B testing, experimentation, and campaign iterations
- Comfort working with marketing technology platforms such as Braze, Appsflyer, and modern CRM architectures
- Proven ability to establish high-level KPIs and evaluate holistic marketing efforts against core business growth
- Braze or other CRM expertise and AI Agent building experience are nice to have
- Candidates must reside in Canada
Benefits
- Discretionary annual performance bonus opportunities
- Equity, subject to applicable plan terms and eligibility requirements
- Remote work arrangement from Canada
- Equal Opportunity Employer
- Reasonable accommodation during the application or hiring process
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