Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- B2B trade marketing expert driving Lovehoney’s sexual wellbeing brands across the Americas. Planning trade shows, regional campaigns, launches, and sales enablement programs.
Responsibilities
- Execute regional B2B trade communications and marketing programs for Lovehoney Group brands
- Prepare, execute, and report on regional marketing plans and budgets
- Plan and execute B2B communications, including emails, newsletters, Retail Guides, B2B Partner website content, Creative Library, and Online Academy materials
- Create and implement regional B2B and B2B2C campaigns and promotions supporting revenue targets and brand growth in the Americas
- Manage regional advertising contracts with B2B and industry media
- Track and report program budgets and results
- Plan and execute trade shows and events in the USA and Canada
- Create proposals for C-Level approval
- Research and recommend venues, programs, and entertainment
- Facilitate stakeholder alignment and decision-making for events and trade shows
- Coordinate contracts with external vendors and internal Legal teams
- Source and manage external vendors and suppliers
- Track and report budgets and roadblocks
- Implement regional go-to-market plans for product launches
- Collaborate with design and content experts to develop regional creative assets across print and digital touchpoints
- Develop customized marketing programs for key accounts with Account Managers
- Ensure brand identity compliance across touchpoints
- Communicate regional insights, requirements, best practices, and opportunities to Global Marketing
- Manage, track, and replenish point-of-sale and merchandising inventory
Requirements
- 3–5 years of experience in marketing, trade marketing, or a similar agency or in-house environment, ideally within a fast-paced consumer, retail, or B2B business
- Experience planning and executing trade shows, events, or other marketing programmes
- Strong project coordination and organisational skills
- Excellent attention to detail and time management
- Ability to manage multiple projects and deadlines simultaneously
- Strong communication and stakeholder management skills
- Ability to work effectively with Account Managers, Marketing, Creative, Legal, vendors, and external partners
- Proactive, hands-on, and commercially minded approach
- Willingness to learn and take ownership
- Support for brand growth across the Americas
Benefits
- Competitive salaries
- Comprehensive company-paid health, dental, vision, life, and disability insurance plans
- Company matching contributions to your retirement savings plan
- $150 per year towards fitness activities
- Three weeks of vacation per year
- Staff discounts
- Support for professional development
- Complimentary 1Password Family account, with invitations for up to five family members
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