Digital solutions specialist enabling personalization requirements, data, integrations, triggers, and QA. Supporting Manulife’s international financial services business with launch-ready customer activation use cases.
Responsibilities
Lead the technical business analysis and solution requirements function for personalization use cases
Translate journey and business requirements into detailed data, trigger, integration, QA, and delivery requirements
Confirm data availability and identify technical gaps affecting delivery
Partner with technical teams to resolve missing attributes, triggers, integrations, or data flow issues
Coordinate across data, technology, activation, measurement, and business teams
Build workback plans for technical dependencies and validation steps
Track risks, blockers, and open decisions related to technical enablement
Ensure requirements are clear before use cases move into build
Establish QA plans for data flows, audience logic, triggers, integrations, and measurement setup
Support testing and launch readiness reviews
Troubleshoot issues during build, QA, launch, and early post-launch monitoring
Improve standards, documentation, and repeatable solution patterns
Lead or coordinate resources responsible for solution requirements, data validation, integration readiness, and QA support
Requirements
5+ years of experience in business analysis, marketing technology, solution enablement, data enablement, personalization, or technical delivery
Strong understanding of customer data, audience logic, campaign triggers, integrations, QA, and activation workflows
Experience translating business requirements into technical requirements
University or college degree in marketing, communications, business, or a related field of study
Strong analytical, documentation, and problem-solving skills
Ability to coordinate across technical and non-technical stakeholders
Benefits
Flexible environment supporting learning, growth, well-being, and inclusion
Health insurance
Dental insurance
Mental health benefits
Vision insurance
Short- and long-term disability insurance
Life and AD&D insurance coverage
Adoption/surrogacy benefits
Wellness benefits
Employee/family assistance plans
Retirement savings plans
Pension
Global share ownership plan with employer matching contributions
Financial education and counseling resources
Paid holidays, vacation, personal, and sick days
Statutory leaves of absence
Incentive programs and incentive compensation tied to business and individual performance
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