Senior Marketing Advisor leading national email, SMS, direct - mail, and call campaigns for Intact Financial Corporation’s insurance brands. Optimizing acquisition, loyalty, and retention initiatives.
About the role
- Marketing Strategist executing campaigns, content, and sales enablement for Marble’s protected-data authorization platform. Managing marketing across SettLiT and Medchart in US and Canadian regulated markets.
Responsibilities
- Ship consistent, on-brand campaigns, content, email, and social across SettLiT and Medchart on a predictable calendar
- Stand up and run Medchart’s marketing motion across email and nurture, content, and web
- Build Medchart’s traffic and lead baseline from the ground up
- Deliver sales enablement materials for both go-to-market teams, including one-pagers, case studies, sequences, and decks
- Build marketing reporting across the portfolio, including a live dashboard and monthly readout
- Own both brand websites in Webflow and drive measurable conversion and organic-traffic gains
- Own marketing execution end to end, freeing the Director of Marketing to focus on strategy
- Work across two brand voices and two markets: US legal; Canadian legal, insurance, and healthcare
Requirements
- Strong generalist marketing track record spanning campaigns, content, email, social, and web
- Ability to flex convincingly across two brand voices and two markets
- Hands-on fluency with HubSpot or similar automation tools, Webflow, Figma, and Adobe
- Comfort using AI tools as a force multiplier
- Sharp writing and editing skills
- Self-directed operating rhythm with calendar ownership, reliable execution, and clear communication
- Background check required
- Completion of the Plum Discovery Survey behavioural assessment required after application
- B2B SaaS marketing experience, especially in legal, health, insurance, or another regulated space, is a bonus
- Experience running paid media in-house, such as Meta, or managing agencies and contractors, is a bonus
Benefits
- Remote work within Canada
- Plum Discovery Survey and personalized Plum Profile
- Opportunity to work on impactful products with real revenue and customers
- Direct visibility into impact and influence on company growth
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