About the role

Director of Business Analytics advising clients on B2B marketing measurement and performance. Translating data into executive insights and optimization recommendations for growth.

Responsibilities

Act as a senior, trusted advisor to clients, explaining marketing performance, insights, and recommendations
Develop measurement frameworks aligned to campaign and business objectives
Translate complex data into clear narratives, executive summaries, and client-ready recommendations
Partner with Demand Strategy and Media teams to inform planning and optimization decisions
Establish and maintain KPI definitions, benchmarks, and reporting standards
Collaborate with channel and technical teams to validate tracking, data availability, and limitations
Guide clients through reporting needs, priorities, and interpretation of results
Lead performance readouts, retrospectives, and ongoing optimization discussions
Manage team assignments and support the development of analytics talent

8+ years of experience in marketing analytics, business analytics, or marketing strategy, ideally within an agency or B2B environment
Strong understanding of multi-channel B2B marketing and measurement, including demand generation campaigns and paid media metrics
Extensive knowledge of ABM campaign measurement frameworks and success metrics
Exceptional communication and storytelling skills, with confidence presenting to senior and executive audiences
Experience with GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce
Ability to explain analytics, technology, and performance drivers to non-technical stakeholders
Experience partnering cross-functionally with strategy, media, data, and client teams
People leadership experience and comfort balancing multiple client engagements
Eligibility to work in the United States or Canada without visa sponsorship