Director, Performance Media Analytics

Posted 4 days ago

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About the role

  • Director leading performance media analytics for Marketbridge, an integrated growth consulting and marketing services firm. Defining measurement, translating data into executive insights, and guiding B2B client optimization.

Responsibilities

  • Act as a senior, trusted advisor to clients by explaining marketing performance, insights, and recommendations
  • Develop measurement frameworks aligned with campaign and business objectives
  • Translate complex data into narratives, executive summaries, and client-ready recommendations
  • Partner with Demand Strategy and Media teams to inform planning and optimization
  • Establish and maintain KPI definitions, benchmarks, and reporting standards
  • Collaborate with channel and technical teams to validate tracking, data availability, and limitations
  • Guide clients through reporting needs, priorities, and results interpretation
  • Lead performance readouts, retrospectives, and optimization discussions
  • Manage team assignments and support analytics talent development

Requirements

  • 8+ years of experience in marketing analytics, business analytics, or marketing strategy
  • Ideally experience within an agency or B2B environment
  • Strong understanding of multi-channel B2B marketing and measurement
  • Experience with demand generation campaigns and paid media metrics
  • Extensive knowledge of ABM campaign measurement frameworks and success metrics
  • Exceptional communication and storytelling skills
  • Confidence presenting to senior and executive audiences
  • Experience with GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce
  • Ability to explain analytics, technology, and performance drivers to non-technical stakeholders
  • Experience partnering cross-functionally with strategy, media, data, and client teams
  • People leadership experience
  • Comfort balancing multiple client engagements
  • Eligibility to work in the United States or Canada without visa sponsorship

Benefits

  • Flexible PTO
  • Summer Fridays
  • Paid parental leave up to 16 weeks for birthing parents
  • Company closed from Christmas to New Year's
  • Comprehensive medical benefits
  • Free premium access to the Calm app
  • 401(k) with a 3% company contribution (US Only)
  • Life insurance
  • Long-term disability coverage
  • AD&D coverage
  • Professional development fund ($500)
  • Continuous learning programs
  • Company-provided laptop and accessories
  • Monthly Wi-Fi and cell stipend
  • Exclusive discounts through Perkopolis

Job title

Job type

Full Time

Experience level

Lead

Salary

$100,000 - $130,000 per year

Degree requirement

No Education Requirement

Location requirements

RemoteUnited States

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