Director leading performance media analytics for Marketbridge, an integrated growth consulting and marketing services firm.
Defining measurement, translating data into executive insights, and guiding B2B client optimization.
Responsibilities
Act as a senior, trusted advisor to clients by explaining marketing performance, insights, and recommendations
Develop measurement frameworks aligned with campaign and business objectives
Translate complex data into narratives, executive summaries, and client-ready recommendations
Partner with Demand Strategy and Media teams to inform planning and optimization
Establish and maintain KPI definitions, benchmarks, and reporting standards
Collaborate with channel and technical teams to validate tracking, data availability, and limitations
Guide clients through reporting needs, priorities, and results interpretation
Lead performance readouts, retrospectives, and optimization discussions
Manage team assignments and support analytics talent development
Requirements
8+ years of experience in marketing analytics, business analytics, or marketing strategy
Ideally experience within an agency or B2B environment
Strong understanding of multi-channel B2B marketing and measurement
Experience with demand generation campaigns and paid media metrics
Extensive knowledge of ABM campaign measurement frameworks and success metrics
Exceptional communication and storytelling skills
Confidence presenting to senior and executive audiences
Experience with GA4, Google Ads, LinkedIn, 6sense, Demandbase, HubSpot, Marketo, or Salesforce
Ability to explain analytics, technology, and performance drivers to non-technical stakeholders
Experience partnering cross-functionally with strategy, media, data, and client teams
People leadership experience
Comfort balancing multiple client engagements
Eligibility to work in the United States or Canada without visa sponsorship
Benefits
Flexible PTO
Summer Fridays
Paid parental leave up to 16 weeks for birthing parents
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