Marketing Operations Lead optimizing HubSpot, AI workflows, and analytics for a marketing team. Driving campaign efficiency, reporting accuracy, and cross - functional Marketing - Sales operations.
About the role
- Senior marketing operations leader optimizing Salesforce, analytics, and attribution for Miovision, a smart transportation technology company. Driving scalable campaigns, data quality, and marketing ROI.
Responsibilities
- Own, administer, and optimize Miovision’s enterprise marketing automation platforms and integrated technology stack, including CRM, sales enablement, and data enrichment tools
- Partner with demand generation and Sales Operations to design and refine lead scoring, routing, and nurturing workflows
- Maintain database hygiene and data quality across marketing databases
- Build and manage marketing analytics, dynamic dashboards, and multi-touch attribution models
- Track campaign effectiveness and overall revenue contribution
- Streamline campaign intake and manage operational request queues
- Develop reusable templates and enforce SLA compliance for global campaign launches
- Enforce global data privacy standards, including GDPR, CASL, and CCPA
- Oversee the marketing operations and technology stack budget
- Manage vendor relationships, contract renewals, and tool utilization
- Direct, coach, and develop the Marketing Operations team
- Deliver cross-functional training and documentation
Requirements
- Advanced, hands-on technical expertise in Salesforce CRM (required)
- Experience with modern marketing systems
- Thorough understanding of revenue operations, database segmentation, lead funnel architecture, and complex B2B/B2G buyer journeys with long sales cycles
- Strong proficiency in marketing analytics tools, SQL/BI platforms such as PowerBI
- Experience building multi-touch attribution models
- Practical experience with SEO, SEM, and AEO
- Project management and strategic problem-solving abilities
- Proven track record of cross-functional leadership
- Experience mentoring direct reports and empowering broader teams
- Marketing Cloud experience is a bonus
- Account-Based Marketing (ABM) experience is a plus
Benefits
- Comprehensive health benefits
- 24/7 virtual healthcare access
- Dedicated wellness programs
- RRSP/401K Matching Plan
- Variable Incentive Plan
- Mio-Days
- Flexible vacation policy
- Flexible work options
- Internet subsidy
- Remote work allowance
- Enhanced leave for new parents
- Equity
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