Demand Generation Manager driving B2B campaigns, HubSpot operations and pipeline growth. Supporting Citation Canada’s HR and Health & Safety solutions for Canadian businesses.
About the role
- Head of Paid Media leading Google Ads strategy, optimization, and client accounts for MVR Digital, a performance marketing agency. Guiding full-funnel campaigns across paid social and Connected TV.
Responsibilities
- Own Google Search, Shopping, Performance Max, and YouTube strategy, execution, and daily optimization
- Maintain working knowledge of Meta, TikTok, and Connected TV to guide full-funnel strategy and team decisions
- Serve as primary contact for 2 to 3 client accounts, owning strategy conversations, performance reviews, and day-to-day communication
- Review and QA campaign builds from other buyers before launch and provide actionable feedback
- Manage budget pacing, structured testing, and bid strategy across accounts, including budgets of $100K+/month
- Analyze performance by audience, keyword, placement, and funnel stage to guide roadmaps and recommendations
- Flag risks, diagnose underperformance, and implement fixes with clear hypotheses and expected impact
- Build reporting cadence, craft performance narratives, and prepare client-facing decks
- Partner with creative to brief assets aligned with funnel needs and testing plans
- Partner with analytics and technical teams on tracking, UTM hygiene, GA4, GTM, and attribution
- Mentor media buyers and contribute to shared processes, templates, and documentation
Requirements
- Five or more years of hands-on Google Ads experience in an agency or high-growth environment
- Experience with Google Search, Shopping, Performance Max, and YouTube
- Proven ownership of $100K+/month Google budgets with clear ROAS and CPA improvement
- Deep working understanding of Meta, TikTok, and Connected TV
- Experience managing client relationships and independently leading strategy calls or performance reviews
- Fluency with GA4, Looker Studio, and attribution concepts
- Sharp analytical skills and strong attention to detail, especially in QA and tracking
- Exceptional written and verbal English communication skills, with native- or bilingual-level fluency
- Ability to lead client strategy calls independently and without translation support
- Bias for ownership, thoughtful pushback, and clear decision making
Benefits
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential
- Career incubator: grow across platforms, industries, and leadership
- Supportive leadership and a kind, ambitious team
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Degree requirement
No Education Requirement
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