Senior Account Manager guiding Google, Meta, TikTok, CTV, and email strategy for MVR Digital’s premium DTC and e-commerce clients. Translating performance data into client decisions and growth.
Responsibilities
Own client relationships from strategy through execution across a focused book of 1 to 5 accounts, depending on complexity and spend
Lead weekly performance calls with founders, CMOs, and marketing directors
Work with the Head of Paid Media to develop cross-channel strategies across Meta, Google, TikTok, CTV, and email
Shape budget allocation recommendations using attribution analysis and conversion data
Identify genuine performance issues versus normal variance, proactively flag problems, and bring solutions
Challenge client assumptions when data supports a better approach
Translate attribution data into clear, actionable business insights
Navigate conversations about underperformance, budget reallocation, and flawed test setups
Monitor cross-channel performance and identify optimization opportunities
Connect marketing performance to revenue, CAC payback, and LTV
Work with media buyers to translate strategy into implementation
Partner with the creative team on testing roadmaps and asset development
Manage timelines across creative production, web development, and campaign launches
Align agency operations with client business direction and manage multiple priorities
Explain Google campaign strategy and diagnostics, including Performance Max structures, branded spend, Shopify feeds, Merchant Center issues, attribution, and reporting differences
Lead client conversations about Meta and TikTok performance, including ASC scaling and Spark Ads
Requirements
5+ years managing performance marketing campaigns or client accounts with strategic responsibility
Direct hands-on experience with Google Ads, including Search, Shopping, Performance Max, and Demand Gen
Working knowledge of Meta Ads and TikTok Ads sufficient to lead client conversations across all three channels
Fluency in GA4, Looker Studio, and cross-channel attribution
Experience with accounts spending $100K+ monthly, or equivalent complexity in budget management
Agency background strongly preferred; in-house candidates should have worked with external partners or executive-level stakeholders strategically
Proven ability to navigate difficult conversations and maintain trust when delivering hard truths
DTC or e-commerce experience required
Premium or luxury vertical strongly preferred
Comfortable in remote, async environments with distributed teams
Strong project management skills
Based in the United States or Canada
Benefits
Bonus opportunities tied to client outcomes and ownership behaviors
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