Senior Account Manager, Performance Marketing

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About the role

  • Senior Account Manager guiding Google, Meta, TikTok, CTV, and email strategy for MVR Digital’s premium DTC and e-commerce clients. Translating performance data into client decisions and growth.

Responsibilities

  • Own client relationships from strategy through execution across a focused book of 1 to 5 accounts, depending on complexity and spend
  • Lead weekly performance calls with founders, CMOs, and marketing directors
  • Work with the Head of Paid Media to develop cross-channel strategies across Meta, Google, TikTok, CTV, and email
  • Shape budget allocation recommendations using attribution analysis and conversion data
  • Identify genuine performance issues versus normal variance, proactively flag problems, and bring solutions
  • Challenge client assumptions when data supports a better approach
  • Translate attribution data into clear, actionable business insights
  • Navigate conversations about underperformance, budget reallocation, and flawed test setups
  • Monitor cross-channel performance and identify optimization opportunities
  • Connect marketing performance to revenue, CAC payback, and LTV
  • Work with media buyers to translate strategy into implementation
  • Partner with the creative team on testing roadmaps and asset development
  • Manage timelines across creative production, web development, and campaign launches
  • Align agency operations with client business direction and manage multiple priorities
  • Explain Google campaign strategy and diagnostics, including Performance Max structures, branded spend, Shopify feeds, Merchant Center issues, attribution, and reporting differences
  • Lead client conversations about Meta and TikTok performance, including ASC scaling and Spark Ads

Requirements

  • 5+ years managing performance marketing campaigns or client accounts with strategic responsibility
  • Direct hands-on experience with Google Ads, including Search, Shopping, Performance Max, and Demand Gen
  • Working knowledge of Meta Ads and TikTok Ads sufficient to lead client conversations across all three channels
  • Fluency in GA4, Looker Studio, and cross-channel attribution
  • Experience with accounts spending $100K+ monthly, or equivalent complexity in budget management
  • Agency background strongly preferred; in-house candidates should have worked with external partners or executive-level stakeholders strategically
  • Proven ability to navigate difficult conversations and maintain trust when delivering hard truths
  • DTC or e-commerce experience required
  • Premium or luxury vertical strongly preferred
  • Comfortable in remote, async environments with distributed teams
  • Strong project management skills
  • Based in the United States or Canada

Benefits

  • Bonus opportunities tied to client outcomes and ownership behaviors
  • Paid time off
  • Paid holidays
  • Professional development support
  • Fully remote work

Job type

Full Time

Experience level

Senior

Salary

$6,000 - $8,000 per month

Degree requirement

No Education Requirement

Tech skills

Spark

Location requirements

RemoteUnited States

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