Freelance Senior Paid Social Specialist managing B2B technology campaigns across LinkedIn, Meta and Reddit. Optimizing full - funnel performance, budgets and pipeline generation for an established technology company.
About the role
- Senior Paid Search Strategist owning Google Ads strategy, execution, and client performance for premium and luxury DTC brands. Managing large budgets across Search, Shopping, Performance Max, and YouTube.
Responsibilities
- Own Google strategy and daily execution across Search, Shopping, Performance Max, and YouTube
- Manage $100K+ per month in Google spend against ROAS, CPA, and MER targets
- Own Merchant Center and feed health end to end
- Diagnose disapprovals, feed gaps, and Shopify sync issues
- Structure Performance Max with asset groups, exclusions, signal inputs, and performance analysis
- Develop and defend positions on branded spend and incrementality with clients
- Support Meta, TikTok, and other channels where they affect accounts
- Form opinions on cross-channel allocation
- Lead the paid search portion of client calls
- Explain performance clearly, make recommendations, and push back when necessary
- Mentor junior buyers
- Act as the QA gate for paid search before launch
Requirements
- 4+ years hands-on Google Ads experience, agency or high-growth brand side
- Deep Search, Shopping, and Performance Max expertise
- Merchant Center and feed troubleshooting expertise
- Personally owned $100K+ monthly Google budgets with documented efficiency gains
- DTC or e-commerce ownership
- Premium or luxury AOV experience is a strong differentiator
- Working Meta knowledge
- GA4, Looker Studio, and attribution fluency
- Fluent, confident English
- Strong client communication; this role is client-facing
- Comfortable across multiple accounts in a fast-moving remote environment
Benefits
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential
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