Freelance Senior Paid Social Specialist managing B2B technology campaigns across LinkedIn, Meta and Reddit. Optimizing full - funnel performance, budgets and pipeline generation for an established technology company.
About the role
- Senior Paid Social Strategist owning Meta campaigns for premium and luxury DTC brands at a performance marketing agency. Managing budgets, testing creative, and guiding client strategy.
Responsibilities
- Own Meta strategy and day-to-day execution across a portfolio of DTC accounts, including build, structure, budget pacing, testing, and scaling decisions
- Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
- Configure and QA tracking, including pixel, CAPI, event quality, catalog, and feed health
- Run structured creative testing
- Brief creative, critique deliverables, and connect creative performance to in-platform decisions
- Support Google, TikTok, and other channels where they affect assigned accounts
- Provide a point of view on cross-channel budget allocation
- Lead the paid social portion of client calls
- Explain performance clearly, make recommendations, and push back when requests do not serve the client
- Mentor junior buyers
- Act as the QA gate for paid social work before launch
Requirements
- 4+ years hands-on paid social experience, agency or high-growth brand side
- Deep Meta expertise: Advantage+, CBO, signal quality, CAPI, incrementality
- Personally owned $100K+ monthly budgets with documented efficiency gains
- DTC or e-commerce ownership
- Premium or luxury AOV experience is a strong differentiator
- Working Google Ads knowledge
- GA4, Looker Studio, and attribution fluency
- Fluent, confident English
- Strong client communication; this role is client-facing
- Comfortable in a fast-moving remote environment with multiple accounts
Benefits
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential
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