Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Revenue Marketing Strategist in Digital Marketing for clients. Responsible for crafting strategies, messaging, and oversight of campaigns while ensuring performance aligns with business goals.
Responsibilities
- Define revenue-focused marketing strategies aligned with client growth targets
- Identify market opportunities based on ICP, buying behaviour, and competitive landscape
- Map full customer journeys across acquisition, conversion, retention, and expansion
- Determine channel mix, campaign priorities, and investment allocation
- Translate strategy into structured campaign plans, briefs, and execution roadmaps
- Present strategic direction to clients in a clear, business-driven manner
- Own and evolve core positioning, value propositions, and campaign angles
- Define messaging frameworks aligned with ICP pain points, triggers, and objections
- Ensure consistency and clarity across all marketing and sales touchpoints
- Continuously refine messaging based on campaign performance and sales feedback
- Establish messaging standards that guide internal teams, freelancers, and AI outputs
- Design integrated campaigns aligned with customer journey stages and intent
- Create clear, structured briefs that translate strategy into executable direction
- Maintain visibility across campaign execution without becoming the executor
- Define success metrics tied to pipeline, revenue, and business impact
- Analyze performance across traffic, conversion, and economics
- Identify gaps and opportunities impacting growth and efficiency
- Adjust strategy based on real performance data and deal progression
- Partner with sales to validate lead quality, conversion rates, and revenue contribution
- Lead quarterly business reviews focused on growth, not reporting
- Identify opportunities to improve conversion across funnels and user journeys
- Develop structured testing roadmaps, including A/B and incrementality testing
- Formulate hypotheses tied to revenue outcomes
- Evaluate results and apply learnings across campaigns and accounts
- Build repeatable frameworks for strategy, messaging, and campaign development
- Reduce reliance on individuals through structured systems and documentation
- Leverage AI and modern tools to increase speed and output quality
- Continuously improve internal processes to scale performance across accounts
- Partner with Client Experience Managers (CXMs) to align priorities and expectations
- Contribute to POD-level strategy and account direction
- Provide strategic guidance across all internal disciplines
- Ensure alignment between marketing strategy, messaging, and execution.
Requirements
- 5 to 7 years of experience in revenue marketing, growth marketing, demand generation, or marketing strategy
- Agency experience or proven track record managing multiple clients or business units simultaneously
- Demonstrated experience across B2B, B2C service-based, and ecommerce environments
- Strong organizational skills with the ability to manage competing priorities, deadlines, and stakeholders without sacrificing quality
- Proven ability to translate business goals into marketing strategies that drive pipeline and revenue
- Experience developing positioning, messaging frameworks, and value propositions tied to ICP research and buyer behaviour
- Track record of designing and overseeing integrated campaigns across acquisition, conversion, retention, and expansion
- Hands-on fluency with HubSpot (Marketing Hub and CRM), Google Analytics 4, and Google Tag Manager
- Working knowledge of Hubspot or comparable CRM platforms
- Experience with paid media platforms including Google Ads, Meta Ads, and LinkedIn Ads
- Familiarity with SEO tools such as Ahrefs, SEMrush, or Screaming Frog
- Strong analytical skills with the ability to interpret performance data, identify gaps, and adjust strategy accordingly
- Excellent written and verbal communication skills, with the ability to present strategy to client stakeholders and executives
- Comfort working in a fast-paced, accountability-driven environment.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Professional development opportunities
- Paid time off
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