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About the role
- Senior Product Manager leading OLG’s retail sports betting products and brick-and-mortar innovation. Driving product strategy, marketing performance, customer engagement, and revenue growth.
Responsibilities
- Develop and execute annual product and marketing plans for OLG's Retail Sports portfolio
- Manage product performance by monitoring sales trends, forecasting results, identifying risks and opportunities, and recommending actions
- Lead product management of key Retail Sports offerings
- Identify and recommend new product, marketing, and growth initiatives
- Support retail and brick-and-mortar innovation, including requirements, research, testing, implementation planning, and go-to-market activities
- Collaborate with Retail, Digital, Marketing, Operations, Innovation, and other stakeholders
- Provide subject matter expertise on retail sports betting, industry trends, consumer behaviour, and market opportunities
- Support media planning, marketing execution, sponsorships, and brand initiatives
- Manage marketing budgets, forecasts, and promotional investments
- Support project delivery and product launches, including milestones, stakeholder alignment, communications, and implementation
Requirements
- University degree in Business, Marketing, or a related field
- Minimum 5 years of experience in product management, marketing, category management, sports betting, retail operations, or a related field
- Experience developing and executing product strategies, marketing plans, and business initiatives that drive customer engagement and revenue growth
- Experience managing budgets, forecasting, business performance analysis, and reporting
- Experience collaborating with cross-functional stakeholders to deliver complex projects and business outcomes
- Knowledge of sports betting, gaming, lottery products, retail channels, or entertainment industries is considered an asset
- Experience working with customer insights, analytics, market research, and performance metrics
- Strong product management and marketing expertise, including product positioning, promotion, pricing, merchandising, and customer engagement
- Strong relationship management, communication, interpersonal, analytical, conceptual, and problem-solving skills
- Knowledge of media planning, agency management, promotions, sponsorships, and integrated marketing campaigns
- Strong business acumen and ability to manage multiple priorities in a fast-paced environment
- Proficiency with Microsoft Office applications and business reporting tools
- Passion for innovation, customer experience, and continuous improvement
Benefits
- Comprehensive, employer-paid group benefits coverage
- Performance-based variable pay program
- Defined benefit public service pension plan
- Competitive paid time off
- Professional development support
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