Senior Manager leading marketing decision science for Instacart’s grocery delivery marketplace. Directing paid marketing measurement, budget modeling, and a team of five decision scientists and analysts.
About the role
- Marketing Lead owning product marketing, demand generation, and brand content for OpsLevel’s internal developer portal. Building campaigns, optimizing funnels, and shaping positioning for engineering audiences.
Responsibilities
- Own OpsLevel messaging across the homepage, sales pitch, and other materials
- Take product releases to market through launch plans, release notes, customer communications, and product content
- Own competitive positioning, comparisons, objection handling, and sales pitch content
- Partner with Sales and Customer Success to turn market feedback into positioning, content, and product feedback
- Plan and run multi-channel demand generation campaigns across paid ads, email, social, webinars, and events
- Own the marketing funnel, conversion analysis, attribution, lead routing, list hygiene, MQL definition, and sales handoff
- Run weekly experiments using hypotheses, goals, testing, and results analysis
- Develop demand generation strategy with sales and leadership and report actionable performance results
- Own OpsLevel’s brand voice across the website, social channels, and content
- Manage social presence and content calendar
- Create blog posts, case studies, one-pagers, and campaign copy
- Optimize traditional SEO and visibility in AI answers (AEO)
- Maintain website and landing pages to align with messaging and improve conversion
Requirements
- Experience marketing to an engineering audience
- Breadth across product marketing, demand generation, and brand/content, with deep ownership in at least one area
- Strong analytical thinking and ability to adjust based on data
- Some experience working at a startup or scale-up
- Active day-to-day use of AI tools such as Claude, ChatGPT, and design/image-generation tools
- Ability to work independently, take ownership, and self-direct
- Design taste and ability to create compelling visual and written work
- Hands-on paid advertising experience on Google, LinkedIn, or Reddit (nice-to-have)
- Experience with HubSpot, Salesforce, and marketing SaaS tools (nice-to-have)
- Experience supporting in-person events or conferences (nice-to-have)
- Podcast, video, or multimedia content experience (nice-to-have)
- Currently hiring only in North America
- Ability to work in the selected country and provide work authorization information
Benefits
- Equity
- Fully remote work
- Inclusive and welcoming workplace
- Accommodation during any stage of the recruitment process
- Working web camera and microphone requirements for interviews
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Field Marketing Specialist executing conferences and field programs for Feathery’s AI operating system for financial institutions. Driving sales alignment, lead generation, pipeline, and event ROI across North America.
Remote Marketing Coordinator managing email, social media, SEO, outreach, and project QA. Supporting a fractional - CMO firm serving homebuilders, real estate companies, and founder - led businesses.
Senior Marketing Manager owning Instacart's Canadian consumer marketing strategy. Leading integrated campaigns, partnerships, influencer content, localization, and budget tracking.
Senior Direct Response Marketer leading ads, VSLs, funnel copy, and email for an online marriage - coaching company. Driving qualified calls and marketing turnaround through research, testing, and compliant creative.
Channel Marketing Manager driving partner and customer referrals for WellnessLiving’s wellness - business software. Owning partner campaigns, referral programs, podcast content, and customer advisory initiatives.
Marketing Advisor developing products, services, and strategies for Desjardins financial cooperative. Leading market analysis, recommendations, and cross - functional development initiatives.
Senior Lifecycle Marketing Manager scaling lifecycle campaigns for Docker's developer tooling and AI platform. Driving activation, retention, and renewal through automation, usage signals, and credible technical messaging.
Global VP Marketing owning strategy, brand, demand generation, and revenue growth for 360Learning’s collaborative learning and AI - powered LMS. Leading a global marketing organization and North American expansion.
Field marketing leader building Autodesk Flow's demand engine for film and television production software. Driving events, partner programs, pipeline, advocacy and revenue across North American markets.