Marketing Operations Lead optimizing HubSpot, AI workflows, and analytics for a marketing team. Driving campaign efficiency, reporting accuracy, and cross - functional Marketing - Sales operations.
About the role
- Marketing Operations Manager optimizing Marketo, Salesforce, and marketing automation for Optro’s AI-powered GRC Intelligence Platform. Ensuring reliable campaigns, lead routing, attribution, and data integrity.
Responsibilities
- Serve as hands-on technical owner of the marketing technology stack, including Marketo and connected tools
- Configure, maintain, optimise, evaluate, and recommend marketing technology tools
- Own lead lifecycle, scoring, nurture architecture, and operational campaigns
- Govern programs, identify leaks and underperformance, redesign logic, and build modular, cloneable programs
- Independently troubleshoot sync failures, routing errors, field mapping, and webinar/event integrations
- Maintain email segmentation, personalisation, dynamic content, deliverability, send governance, frequency rules, suppressions, and audience conflict controls
- Own UTM tracking standards, campaign and channel taxonomy, attribution tooling, and data accuracy for campaign reporting
- Maintain data integrity through hygiene, deduplication, normalisation, enrichment, and purging
- Set and maintain standards and documentation for processes, systems, programs, tools, and workflows
- Partner with Demand Gen, Events, and Sales to translate goals into system execution and manage intake/prioritisation
- Direct the external execution agency and set specifications, standards, and quality expectations
- Mentor the team as it grows
- Drive AI-powered automation for scoring, segmentation, QA, and repetitive tasks with governance
Requirements
- 5+ years in marketing operations, ideally B2B SaaS
- Marketo Certified Expert (Adobe Certified Expert — Marketo Engage), or equivalent demonstrated hands-on experience
- Deep hands-on Marketo experience
- Strong functional fluency in Salesforce, including its data model and Marketo synchronization/integration
- Experience owning and materially improving a production lead lifecycle and scoring model
- Experience implementing and maintaining tracking and attribution infrastructure
- Strong email operations background, including segmentation and personalisation logic, nurture builds, deliverability, and sender reputation
- Track record of working independently as the sole or senior technical owner of an instance
- Familiarity with GDPR/CCPA is nice to have
- Experience directing an agency and mentoring a team is nice to have
- Familiarity with webinar, ABM, enrichment, and modular email build platforms is nice to have
- Ability to work remotely from Canada; ET Timezone preferred
- Travel requirements under 10%, once or twice a year
- Background check required
Benefits
- $200/mo (USD) for anything that enhances your life
- Comprehensive employee health and life insurance coverage
- Competitive compensation & bonus program
- Statutory vacation + Flexible vacation
- Time off for your birthday & volunteering
- Employee resource groups
- Opportunities for team and company-wide get-togethers
- Remote work arrangement
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